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Marketing Analyst

FULLY FLEXIBLE
Remote: 
Full Remote
Contract: 
Full time
Salary: 
65 - 65K yearly
Experience: 
Mid-level (2-5 years)
Work from: 
Portugal, Uruguay, Brazil, Ecuador, Peru, Mexico, Canada

Offer summary

Qualifications:

1-3 years in Business Intelligence, Data Analysis and Data Visualization, Strong understanding of Marketing Analytics and Performance Metrics, Basic to intermediate proficiency in SQL, Intermediate understanding of marketing channels.

Key responsabilities:

  • Collaborate with Head of Marketing Analytics on client requests
  • Utilize analytical skills for campaign planning and data analysis
  • Work with Improvado SaaS tools for ETL processes
  • Communicate marketing requirements to data analysts
  • Maintain a proactive mindset on campaign requirements
Improvado logo
Improvado Madtech: Marketing + Advertising + Technology Scaleup https://www.improvado.io/
51 - 200 Employees
About Improvado
Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help marketing teams streamline inefficient spreadsheet analytics and achieve deep insights into revenue generation. Improvado connects data across 300+ marketing and sales platforms to build a holistic picture of marketing performance. As an end-to-end analytics platform, Improvado handles everything, from data extraction and normalization to visualizing data in insightful dashboards. With Improvado, it’s easy to track the performance of your cross-channel efforts, calculate complex metrics such as CLV or CAC, attribute revenue to touchpoints, and recreate customer journeys. Want to learn more? Schedule a demo at www.improvado.io.
See more Improvado offers

Job description

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Your missions

Improvado is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI.

As a rapidly scaling Series A startup that raised $34 million in funding, we're proud to partner with globally recognized brands such as ASUS, Docker, Activision, H&R Block, and many others. Our diverse team of curious, open, and hard-working individuals is committed to cultivating a fast-paced, agile culture that values personal and professional growth.

What you will do

The Marketing Analyst will collaborate closely with the Head of Marketing Analytics within the Professional Services sector by executing tasks around documentation, auditing, client communication, and leveraging data tools/analytics in order to drive impactful marketing initiatives.

Responsibilities:
  • Collaborate directly with the Head of Marketing Analytics to understand client requests around data collection, business intelligence solution design, and marketing analytics analysis & visualization.
  • Utilize analytical skills to assist in campaign planning and initial data analysis.
  • Work with Improvado SaaS tools that drive the ETL processes for our clients
  • Bridge the gap between marketing requirements and post-campaign analytics communicating directly with data analysts.
  • Analytical mindset with a proactive approach to understanding and questioning campaign requirements.
  • Intermediate proficiency level—able to contribute effectively without micro management and open to learning and development.

    • Skill Requirements:
  • 1-3 years of experience in Business Intelligence, Data Analysis, and Data Visualization.
  • Strong understanding of Marketing Analytics and Performance Metrics, with proven ability to analyze marketing behavior.
  • Intermediate understanding of marketing channels and their associated terminology/language. 
  • Basic to intermediate proficiency in SQL and other query languages, with practical experience in data querying.
  • Advanced or fluent English

    • Preferred Qualifications:
  • Familiarity with SaaS platforms for data extraction, transformation, and loading (ETL) processes.
  • Experience working with Ad Tech platforms and managing digital marketing campaigns is a plus.

    • What We Offer:
  • Remote-first environment
  • Strong product/market fit: marketing data product for US-based enterprises
  • 27 days of PTO per year
  • US holidays and additional days off
  • Extremely fun & open startup environment
  • Professional development reimbursement

    • Required profile

    Experience

    Level of experience: Mid-level (2-5 years)
    Industry :
    Madtech: Marketing + Advertising + Technology
    Spoken language(s):
    Check out the description to know which languages are mandatory.

    Hard Skills

    Data VisualizationBusiness Intelligence

    Soft Skills

    • collaboration
    • Analytical Thinking
    • verbal-communication-skills
    Are you interested?

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