Web Conversion Rate Optimization Manager - Accruent
Personal development and becoming the best you are all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we’re proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you as we are looking for a Web Conversion Rate Optimization Manager to strengthen our Marketing team.
As a Web CRO manager, you will work as part of innovative digital marketing team to develop and implement strategies to improve conversion rate across Accruent.com. You will use a mix of creative and analytical skills to understand our website visitors, run experiments (A/B tests), create a better user experience and drive conversions.
We are looking for someone who identifies as a “doer” and is comfortable working cross-functionally within the marketing team and beyond, take ownership of KPIs and deliver results.
Key Responsibilities
- CRO: Own Conversion Rate Optimization and A/B testing for Accruent web properties. Proactively seek out and identify new opportunities to generate leads within the website – including personalization tools, chatbots, ROI calculators, and interactive tools to increase conversion rate and user experience. The KPI is conversion rate.
- UX: Own Accruent web presence, driving experience and conversion funnels that align with the customer journey. The KPI is Customer Satisfaction Score (CSAT).
- Project Management: Support managing the website roadmap and strategy, experimentation plan, and report on experiment results
- Stakeholder management: Work collaboratively with developers, web publishers, SEO and paid marketing managers, content marketing team, campaign managers and other stakeholders to move projects forward and drive progress toward identified goals
Requirements
- 6+ years of experience working in B2B web marketing team
- Excellent understanding of content management systems (CMS), marketing systems, attribution models and processes, Google Analytics, and other web technology infrastructure
- Great understanding of CRO and proficiency in A/B testing tools such as Optimizely, Google Optimize, VWO, etc.
- Must possess the ability to delve deep into data, draw meaningful conclusions, and effectively present the outcomes, successes, and learnings from various experiments and tests conducted.
- Be comfortable troubleshooting the website and constantly improving the User Experience of the website
- Excellent project management skills with proven record of project delivery within the identified time and resources
- Experience creating and documenting technical business requirements for new project features, CMS and web experiences
- Having a creative mind with the ability to use data-driven insights to generate results
- Strong written and verbal communication skills and stakeholder management skills
- Ability to manage a dynamic, fast-paced environment with strong capabilities of planning and managing short-term and long-term projects
- Must have a positive mindset and “get stuff done” attitude
- Be a team player, be proactive and take full ownership of projects and results
- Organized with strong attention to detail
- The person must thrive in a problem solving and continues improvement environment
Nice To Have
- Full understanding of publishing on Hubspot or Drupal CMS platform
- Experience with marketing automation platforms such as Marketo, and CRM such as Salesforce
- Hands-on experience with Google Analytics, Data Studio, chatbot solutions, and Google Tag Management
- HTML, CSS or web development experience
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
Fortive: For you, for us, for growth.
Personal development and becoming the best you is all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we’re proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you. About Accruent At Accruent (a subsidiary or affiliate of Fortive Corporation), we strive to be on the cutting edge of the software world, providing purpose-built intelligent solutions that raise customer expectations, shift paradigms and transform the way businesses operate and achieve success.We aim to provide the same transformational growth for our 1,000+ employees which includes a vibrant office culture in major cities like Austin, London, and Amsterdam – and 10,000 customers in more than 150 countries – we know you’ll gain new experiences along the way. In our continued effort to help our teams Grow Without Limits, we provide all employees with the resources, coaching and support they need to reach new heights and experience true professional and personal development – and we do this because we believe it will help us grow as a global company in return.Every person can bring something incredible to the table, and we can always achieve more together. So, if you are courageous, adaptable, collaborative and interested in becoming the best you, we encourage you to join us for the ride – even if you don’t believe you have the exact experience to fill a particular role.Explore the path. Join Accruent. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.
This position is also eligible for bonus as part of the total compensation package.
