Offer summary
Qualifications:
Expert knowledge of Marketo, certification preferred., Undergraduate degree in marketing or related field., Minimum 3 years B2B digital marketing experience., Strong understanding of Marketing and Sales cycle., Familiarity with Email Marketing techniques..
Key responsabilities:
- Translate marketing journeys into executable programs in Marketo.
- Optimize marketing programs and campaigns for complex journey orchestration.
- Facilitate cross-journey decision making with Digital Marketing team.
- Ensure rigorous testing and QA practices.
- Report on Marketo programs and support lead scoring efforts.