Marketing Automation Specialist(Remote)

API-based data processing, Content Builder, Marketing Automation and CRM Integration, Salesforce Marketing Cloud, SFDC, SFMC Automation Studio, SFMC Email Studio, SFMC Journey Builder

Roles and Responsibilities :

• Translate HCP journeys designed by Marketing into Salesforce Marketing Cloud language
• Accountability of end-to-end HCP journey design and implementation process for F2F and digital touchpoints based on up-to-date technology
• Refine, enhance, and improve HCP Engagement journeys by advanced/additional Marketing Cloud features, including Einstein
• Recommend optimal solutions to address business goals
• Design integrations and custom features in Marketing Automation platform if required to achieve Marketing goals together with technical specialists
• Translate any technical guidelines to Marketing, ensure tagging is implemented and executed for all journeys/touchpoints
• Providing regular updates to Marketing teams of any new feature releasing in Marketing Cloud
• Providing recommendations how to build Preference center based on the available infrastructure and requirements
• Ability to control accuracy of data collection from SFDC for HCP journey execution in the Marketing Cloud
• Communication, briefing, task setting for Marketing automation technical support team
• Provide inputs for Insight and Enterprise analytics teams for customer engagement dashboard refinement
• Train and onboard new team members to the functionality and concept of marketing automation
• Serve as subject-matter-expert for affiliate and regional partners

Requirements :

• Certified Marketing Cloud Specialist: end-to-end journey design and configuration
• Experience with pharmaceutical industry would be a plus
• Minimum 5 years of proven working experience with Marketing Cloud Studios Builders: Email Studio, Content Builder, Journey Builder and Automation Studio, Cloud Pages and Mobile Studio
• Any proven experience with Interaction studio or any other real-time segmentation personalization platforms (e.g. Okra) would be a plus
• Experience working hands-on in Marketing Cloud implementations, journey configuration, ideally involving integrations with Salesforce core and other platforms
• Understanding of Customer engagement principals, digital marketing, customer relationship management, sales force effectiveness (one of these areas)
• Demonstrate ability to translate functional requirements to detailed technical design and be able to play back solution overview to non-technically literate stakeholders
• Understanding of infrastructure of SFDC or other CRM systems management
• Understanding of content management, content delivery requirements and tagging to ensure best-in-class customer journey execution
• Experience with design, build and maintenance of API-based data processing and translation solutions in Mulesoft would be a plus
• Advanced user of Jira or any other task management system
• Experience with Google Analytics (360) would be a plus
• Demonstrated project management skills
• Good communication skills, cross-functional team player and attention to detail
• In-depth knowledge of metrics, digital analytics, ability to generate, analyze and interpret data to produce insights would be a plus
• Deadline driven, strong sense of urgency and commitment
• Committed to self-development and can demonstrate a willingness to operate outside of the comfort zone with an entrepreneurial spirit
• Fluent in English

Engagement Type:

Payout to be managed by: Uplers

Job Type :Full-time 3 months Project Based Employment(Extendable to 6 months)

Location: Remote

Lifelancer ( https://lifelancer.com ) is a talent-hiring platform in Life Sciences, Pharma and IT. The platform connects talent with opportunities in pharma, biotech, health sciences, healthtech, data science and IT domains.

Please use the below Lifelancer link for job application and quicker response.

https://lifelancer.com/jobs/view/3532dc6faaebeb17be5af3bd192e448e