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Conversion Rate Optimization Manager (Part-time)

Remote:

Full Remote

Contract:

Part time

Salary:

69 - 83K yearly

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

Expert in Google Analytics and Heatmaps, Experience with AB Testing methodologies, Proficient in UX and Copywriting concepts, Strong quantitative and qualitative analysis skills, Ability to set up and analyze A/B Tests.

Key responsabilities:

Analyze data to improve client conversion rates
Collaborate with teams for user research efforts
Use copywriting techniques for page improvements
Create wireframes and plan A/B Tests
Act as main client contact for strategy discussions

Seer Interactive Marketing & Advertising SME https://linktr.ee/

201 - 500 Employees

See more Seer Interactive offers

Job description

Your missions

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities - our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth – bringing together millions of data points from quantitative and qualitative sources to base our decisions on. Our purpose is to unlock potential for our communities mentioned above. Our vision is a world where it’s easy to do the right thing throughout those communities. If you’re ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday – keep reading.

Seer is a remote first agency and Certified B-Corp with team members working across the country. If an office environment is more your style, this position can also sit in Philadelphia or San Diego. We can only consider candidates based in the US who are able to work continental US based hours.

**PLEASE NOTE** This is a part time role. We will need CRO coverage for vacation time and ad hoc support. The first vacation coverage dates are 10/21-11/1. That being said, there is potential for this position to convert to full-time someday, if the CRO staffing need is there.

What about you? You're obsessed about improving websites to help businesses grow. You navigate quantitative and qualitative data to find what's holding more customers from converting. You mix UX and copy techniques (and anything else you need) to explore the opportunities you find. As always, you only consider something successful if it's been proven by a rigorous AB Test.

Your compensation will look like...

$36/hour - $43/hour. Potential flexibility here** Your final offered compensation will be determined by your skills and experience

Evaluation of comp at least once a year

Here are some highlights of what you'll be doing...

You’ll use quantitative data from Web Analytics to find opportunities to increase our clients' conversion rates

You will be responsible for setting up and analyzing heatmaps, session recording and on-site polls

You’ll collaborate with our Audience Research team to plan user interviews, email surveys and usability tests

You will data-driven hypotheses for AB Tests, and present test results analysis to your clients

You will always prioritize the most relevant hypotheses

You’ll act as the main Point of Contact for your clients, discussing and defining (synchronously and asynchronously) both strategy and tactics for their Experimentation/CRO programs

You’ll use your copywriting expertise and techniques to improve client pages

You’ll identify how to improve the UX and UI of websites, while collaborating with our designers to create solutions

You will create low-fidelity wireframes with the changes you intend to make on your AB Tests, and plan, QA and analyze AB Tests.

The skills you’ll bring to the table…

You are a subject matter expert in extracting valuable insights from tools like Google Analytics, Adobe Analytics, Hotjar and Content Square

You can effectively lead a CRO Program, defining strategy, executing tactics and keeping stakeholders engaged and aligned

You have successfully run qualitative research methods to extract insights from website visitors, customers, and our clients' own teams

You understand the key statistical components of AB Testing, avoiding drawing "false" insights from unreliable data

You can use Copywriting techniques and concepts to improve a page's persuasion power

You know how to apply UX concepts to reduce friction and guide users through the desired conversion path

You can set up at least simple AB Tests by yourself on tools like Google Optimize, Adobe Target, Optimizely and AB Tasty

You'll go the extra mile with these Bonus Points...

Got previous experience as a CRO strategist? Let’s talk!

You’ve successfully led and maintained strong relationships with clients

You have Copy or UX expertise

You are known as the statistics expert of your team

Have questions about recruitment at Seer? Check out our Custom GPT: Guide to Talent Acquisition at Seer to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us.

Not ready to apply but want to keep in touch? Stay connected via our monthly Career Update newsletter! We'll share curated content on Seer, open roles, industry insights, career advice, events you don't want to miss, and more (so you never miss a beat).

Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here-- you are welcome. If you read this job description with a belly full of excitement, we’re just as excited about you. You have to apply though :)

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