Overview:
Reporting to the VP Marketing, Q-SYS, the Segment Marketing Senior Manager will spearhead segment marketing initiatives for Q-SYS’ Cloud Solutions (SaaS / software business model) solutions as well as Ecosystem partnership solutions. This position must exercise a combination of technical expertise (particularly Microsoft Azure as well as specific experience around IoT ecosystem/automation technology), market analysis, strategic vision, and GTM execution for SaaS solutions and Ecosystem collaborations to ensure the successful execution of product initiatives and the achievement of company objectives.
This role will lead the organization’s understanding the Cloud/Ecosystem segment markets and providing that expertise through research and voice-of-the-customer activities internally and externally, and have proven experience in driving drive marketing strategies across IT stakeholders. This position will balance research and feedback provided by Regional Marketing and with Product Development to understand the customer journey in these segments, and design programs to increase top-of-funnel awareness, generate demand and enable sales in key segments.
This position will deliver these insights to their counterpart in Product Development (Director, Cloud and Control Product Strategy Leader), and then work with the Q-SYS Marketing team to develop messaging and NPI/GTM (Go-to-Market) strategy and execution.
Base Pay Range 125,000-170,000
We will be accepting applications until a final candidate is identified.
The above reflects the pay range that QSC reasonably expects to pay for this role. This pay range also depends on various factors such as job duties and requirements, relevant experience and skills and geographic location. In addition to the base salary range, QSC offers a comprehensive package including but not limited to health benefits, 401K or Roth retirement plans, generous time off and profit sharing.
QSC thrives where innovative technology and compelling audio-visual experiences intersect. For over 50 years, QSC has pioneered the technology and solutions that enable immersive cinema, live performance audio, themed entertainment, digital collaboration and meeting experiences for our customers and partners around the world. A globally recognized innovator in the design, engineering, and manufacture of category leading high-performance loudspeakers, digital mixers, power amplifiers, audio processors, digital cinema solutions, and the Q-SYS™ software-based audio, video and control Ecosystem.
By joining the QSC team, you will be in a challenging, collaborative, fun, and innovative environment. We encourage employees to take ownership, to color outside the lines, and to imagine possibilities. Our culture is casual but dynamic, with cross-functional teams collaborating on creating memorable audio-visual experiences that deliver joy to people, wherever they are. At QSC, fun and hard work go hand in hand. Join us and make a difference in the way people experience movies, meetings, presentations, live performances, and much more.
Responsibilities:
Research & Strategy: Lead strategic marketing across our cloud (Azure/IoT) & ecosystem solution segments and research areas, with a focus on deep market understanding, scientific rigor and strategic insight. Gather and leverage deep market insights, including market drivers, size, unmet needs, and key players through voice-of-the-customer, paid research, competitor data, to inform long term product development plans. Partner deeply with regional marketing and sales teams to create a balanced, unbiased, data-based evaluation of market needs for Americas, APAC, EMEA and SAARC, and thoroughly document and democratize regionally created MRDs and decision across these regions.
Outbound execution: Devise and execute outbound GTM strategy, crafting compelling value propositions and annual marketing execution plans, segment-based campaigns, and long-term strategic. Collaborate across the Q-SYS Marketing team and Q-SYS Partner Marketing Team to shape marketing activities, content creation, event marketing, lead generation, brand awareness, and sales enablement. Make solutions recommendations on how Q-SYS Partners can be paired with new Q-SYS Product launches. Track and measure the effectiveness of cloud/ecosytstem focused marketing campaigns
Cross-segment Marketing Strategy: Provide your expertise/insight from a SaaS/cloud/ecosystem perspective on Q-SYS products/solutions that span across all focused segments
Sales Enablement: Drive direction for segment sales enablement and end-user training development for Cloud/Ecosystem; Also maintain companywide visibility to product development roadmap for this segment through various communication means.
Qualifications:
- Bachelor’s Degree in Marketing, Communications, Advertising or a related field. Masters/MBA preferred.
- Extensive GTM knowledge in GTM strategy for SaaS & cloud-based products
- At least 10+ years experience in B2B SaaS product marketing, product management, or market intelligence
- At least 3 years experience with marketing solutions ultilzing Microsoft Azure and other IoT automation technologies
- Heavy experience mapping and optimizing customer journets for IoT products
- Experience using leading AI tools for data-driven research and decision-making
- Strong networking capabilities to build relationships across various organizational levels and with customers.
- Strong balance between analytical aptitude and visionary envelope-pusher who thrives in a data-driven environment
- This role will be highly autonomous. This is a new function for the organization so this person needs to be comfortable in defining that roadmap.
- Exceptional communication and influence skills, with the ability to convey complex information clearly to a range of audiences.
- Strong analytic skills with the ability to interpret data and derive actional insights, strategic thinking and problem-solving skills.
- Excellent project management and organization skills
- Effective communication and collaboration skills; Team player, hard working, organized and goal oriented
- Must be able to travel 25%
