Director eCommerce Strategy

About this Role

The Director eCommerce Strategy (Fanatical) will lead the development and execution of strategic marketing plans to drive online sales growth, enhance the digital customer experience, and strengthen the brand's market presence. Reporting to the VP of Lifecycle Marketing, this role oversees marketing managers responsible for different product categories, ensuring alignment with business objectives and successful product launches. The director will also manage brand marketing efforts to ensure consistent and compelling brand messaging. Collaboration with channel owners to activate marketing strategies across various channels is a key aspect of this role, though these owners do not report directly to this position.

You Will…

• Develop and implement strategic e-commerce and brand marketing plans tailored to product categories and business objectives.
• Lead and mentor marketing managers in creating and executing category-specific strategies, including brand positioning and messaging.
• Ensure cohesive and consistent brand messaging across all marketing channels and touchpoints.
• Develop strategies to acquire, activate, and retain customers, engaging them across the entire shopping journey.
• Collaborate with channel owners to activate e-commerce and brand strategies across various marketing channels.
• Analyze market trends, consumer behavior, and brand performance to identify growth opportunities.
• Oversee product launches, promotional campaigns, and brand initiatives to maximize sales, brand engagement, and customer loyalty.
• Monitor key performance indicators and adjust strategies to achieve both sales and brand goals.
• Stay informed on industry trends, emerging technologies, and best practices in e-commerce and brand marketing.

You Have..

• Bachelor's degree in Business, Marketing, or a related field.
• 10+ years of experience in e-commerce strategy and brand marketing, preferably in the gaming industry.
• Proven leadership skills with experience managing a team.
• Strong analytical skills and a data-driven approach to decision-making.
• Excellent communication and collaboration abilities.
• Deep understanding of digital marketing, SEO, brand management, customer acquisition, and online merchandising.
• Passion and interest for gaming.

Benefits & Perks

• MacBook Pro and all the gear you need for work
• Free access to a multitude of popular online courses and books sponsored by our company

• Training (unlimited Udemy + more)

• Company stock options
• Company swag packages
• Cafeteria Benefit Program (including private medical care, gym membership, shopping/wellness bonus, etc.)
• VTO (Voluntary Time Off) - a day off every quarter for volunteering non-profit
• Frequent team bonding events
• Flexible work hours & time-off
• Employee Interest and Hobby Groups supported by our company
• Open, energetic and fan-focused, international work environment

About Fandom

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.

Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.

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