Content Manager (Ca)

US or Canadian time zones required

Compensation: $115000 - $130000 CAD OTE | Fully Remote | Unlimited PTO | Generous Benefits

Before You Join The SaaS Academy Team…

How to CRUSH Your Application to SaaS Academy

About the Role

SaaS Academy is seeking a Content Manager to play a pivotal role in shaping and executing our content strategy. This individual will lead our efforts to drive engagement and elevate the brand presence of both SaaS Academy and our CEO, Johnny Page. As a key contributor, the Content Manager will take the lead on creating and managing high-impact content across multiple channels, ensuring that our messaging resonates deeply with our audience and aligns with our ambitious growth objectives. By collaborating closely with cross-departmental teams, this role will be instrumental in positioning SaaS Academy as a thought leader in the B2B SaaS space, while also providing the creative energy needed to push our content initiatives to new heights.

Here are the primary responsibilities of our Content Manager role, including but not limited to:

Who You Are:

You're a full-stack content marketer with a proven track record in fast-paced, high-growth environments. You thrive on deadlines, excel under pressure, and consistently deliver top-tier work that aligns perfectly with the brand's voice and vision. You’re scrappy, savvy, and capable of producing content that’s both educational and engaging. With over 400+ playbooks to support you, you’ll have plenty of resources to shape your strategy.

You’ve got a strong interest in B2B SaaS, but also know how to communicate with entrepreneurs—understanding that their needs are different from standard B2B buyers. You’re comfortable writing copy that’s direct response, focused on driving conversions, while also crafting content that educates and engages across a variety of mediums, including social posts, blogs, emails, and landing page copy.

Your goal is simple: drive engagement on every piece of content, whether it’s a social post, blog article, or email. You’re someone who loves a challenge, and when given an outcome, you’ll figure out the best way to get there.

Responsibilities:

1. Content Writing & Management: Produce, QA, and copy edit content across various channels, including social media, blog posts, email campaigns, landing pages, and educational playbooks. Ensure that all content aligns with the company’s strategic direction and drives engagement across the SaaS Academy’s audience.
2. Social Media Engagement: Write high-impact, short-form social media posts, ensuring a steady output of content that drives engagement and growth. Create 1-3 pieces of short-form content per day, focusing on driving impressions, follower counts, and interactions.
3. Long-Form Content Creation: Develop 1-2 long-form pieces of content per week such as blog articles, in-depth guides, or white papers. Take existing content and repurpose it across different formats and channels for maximum reach.
4. Cross-Departmental Collaboration: Collaborate closely with Marketing, Events, and Program Coaches to extract insights and ensure effective storytelling across all platforms.
5. Landing Page & Email Copy: Craft high-converting landing page copy and email sequences that align with broader campaigns, focusing on both educational content and direct response to maximize conversions.
6. Performance Monitoring: Track and analyze content performance metrics, making data-driven adjustments to improve results and meet engagement goals.

Key Metrics for Success:

1. Content Volume: Ensure consistent production across all channels, meeting daily and weekly content output goals.
2. Engagement & Growth: Drive increased engagement on written social posts, blog articles, and email campaigns, with a focus on impressions, follower counts, and interactions.
3. Content Repurposing: Effectively repurpose existing content into various formats and channels, ensuring maximized reach and efficiency.
4. Email Performance: Craft compelling email copy that improves open and click-through rates, while maintaining a low unsubscribe rate.

Required Experience and Skills:

1. Digital Marketing Background: 6-8 years of experience in digital marketing, with experience working with entrepreneurs a plus.
2. Content Creation Across Multiple Mediums: Experience producing and repurposing content across a variety of formats, including social posts, blogs, emails, landing pages, and more.
3. Engagement-focused: Strong track record of creating content that drives social media engagement and overall brand visibility.
4. Entrepreneurial Communication: Experience communicating with entrepreneurs and small business owners, with a deep understanding of how to create content that resonates with this audience—differentiating from traditional B2B sales copy.
5. Fast Turnaround: Ability to consistently produce high-quality work quickly, meeting daily and weekly content deadlines.
6. Collaboration Skills: Proven ability to work closely with cross-functional teams and freelancers to achieve content goals.
7. Strategic Thinking: A content strategist who can think critically about how content fits into broader business goals and understands the nuances of direct response copy.

Preferred Experience and Skills:

1. AI Tool Proficiency: Experience using AI tools like ChatGPT to enhance content creation while maintaining originality and creativity.
2. Copyediting & Proofreading: Strong attention to detail with the ability to edit and proofread content for clarity, coherence, and grammatical accuracy.
3. Adaptability: Ability to adapt to and write in a distinct brand voice, particularly for ghostwriting assignments.

Time Zone:

• U.S. or Canada time zones required.

If you’ve worked for a thought leader, coaching/ed, personal brands ..etc…then this is the opportunity for you.

Benefits

• Compensation: $115000 - $130000 CAD OTE ($95000 CAD base + variable compensation)
• Generous Benefits: We offer Unlimited PTO, health and retirement benefits, development training, and a robust and nourishing culture & team that is world-class.

Please check out the How We Hire section on our website to see what the steps are for our hiring process—taking the time to apply means a lot to us!  If you apply, you’ll hear from us, whether we feel you’re a good match for us, or not, as part of our process.