Marketing Operations Specialist

At Mitratech, we are a team of technocrats focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions of Fortune 100 companies. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move rapidly with some of the most complex, leading-edge technologies available.

Given our continued growth, we always seek more intellect, energy, and enthusiasm - join our global team and see why it’s so special to be a part of Mitratech! 

We are in search of a Marketing Operations Specialist to strengthen our team. Your responsibilities will include designing and conducting training sessions on digital marketing strategies and tools, developing and maintaining process documentation, and overseeing change management strategies to facilitate smooth transitions during updates. You will offer data-driven performance insights to the marketing leadership, adapt to new tasks as they arise, and demonstrate excellent communication skills while collaborating with diverse teams. Additionally, you will coordinate with external vendors to achieve program objectives. Mitratech is a dynamic, fast-paced, and agile company filled with excitement. Join our marketing operations team and combine data, technology, and people to streamline and optimize marketing strategies, which can lead to more consistent and efficient outcomes.

Essential Duties & Responsibilities:

• Manage and Maintain Pardot System: Ensure smooth operation of the Pardot platform, including regular updates, user account management, and troubleshooting technical issues.
• Automation and Workflow Setup: Build and maintain automation rules, engagement programs, completion actions, and dynamic lists to streamline marketing efforts.
• Email Campaign Management: Oversee email campaigns, from creation and testing to execution and reporting, ensuring compliance with email best practices and legal regulations (e.g., GDPR, CAN-SPAM).
• Lead Scoring and Grading: Implement and manage lead scoring models to prioritize high-quality leads for sales teams, adjusting as needed based on business goals.
• Data Management and Segmentation: Maintain and segment prospect data for targeted marketing campaigns, ensuring data quality and integration with Salesforce CRM.
• Form and Landing Page Creation: Build and maintain Pardot forms, landing pages, and custom redirects to capture leads and drive engagement.
• Campaign Performance Tracking: Monitor and analyze key metrics, generating reports to assess the performance of marketing initiatives and offer recommendations for optimization.
• CRM Integration: Ensure seamless integration between Pardot and Salesforce CRM, managing sync errors and troubleshooting any connectivity issues.
• User Training and Support: Provide support to marketing and sales teams, ensuring they understand how to use Pardot features effectively; develop and deliver training sessions as needed.
• Compliance and Best Practices: Ensure marketing activities comply with data privacy regulations and internal guidelines, including tracking opt-ins, privacy notices, and unsubscribe requests.
• A/B Testing: Implement and manage A/B tests for emails, landing pages, and forms to improve engagement and conversion rates.
• Third-Party Integrations: Manage and configure integrations with third-party platforms (e.g., Google Analytics, webinar platforms, etc.) to enrich marketing data and insights.

Requirements & Skills:

• Proficiency with a broad array of marketing tools, including but not limited to Pardot, Salesforce, ZoomInfo, WordPress, and Asana.
• A highly analytical mindset coupled with meticulous attention to detail, akin to an eagle-eye's precision.
• Advanced proficiency in Excel and a solid foundation in HTML for operationalizing engaging email campaigns.
• The capacity to juggle multiple projects simultaneously, demonstrating exceptional organizational skills and flawless execution.
• A creative problem-solving approach, underpinned by superb verbal and written communication skills.
• A self-assured, adaptable, and self-motivated demeanor, thriving in a fast-paced environment and capable of working effectively under tight deadlines.
• A deep understanding of the B2B marketing funnel, including its stages and implications for measurement, targeting, and messaging strategies.
• Exceptional project management expertise, with a proven track record of successfully coordinating tasks across diverse teams and managing competing deadlines.
• Experience in database management, with a keen awareness of and compliance with data protection regulations.

Mitratech remains committed to equitable and transparent pay practices. Final base salary offered may vary from the range listed and will be determined after carefully considering multiple factors during the hiring process, including location, relevant experience and education, required competencies and skill proficiency level, and review of internal equity. We encourage candidates to apply even if they may not meet all listed requirements.

We will disclose intended pay ranges in our job ads for US-based opportunities– This role can be performed 100% remote anywhere in the US. Anticipated Pay Range: $75,000 – $85,000 Annually USD

Total compensation includes US employee benefits, and annual bonus eligibility.  

Benefits we offer:

• Health, Dental & Vision Insurance
• 401k + Employer Match
• PTO + 11 Paid Holidays + 4 Annual Paid Global Wellness Days Off
• STD, LTD & Group Life Insurance
• Paid Parental Leave
• Pet Insurance
• FSA & HSA Options
• Employee Assistance Program

Perks we offer:

• Remote Work
• Career Advancement & Professional Development Opportunities
• Employee Recognition

The position will remain posted until a candidate has been hired, or we may pull the job ad at any time due to volume of qualified applicants.

Mitratech is proud to be an EEOE, M/F/D/V, and we are committed to diversity both in practice and spirit at the corporate level. Mitratech participates in the Electronic Employment Verification Program. E-Verify is an Internet-based system that compares information from an employee’s I-9 to data from the U.S. Department of Homeland Security and Social Security Administration Records. To learn more, visit: everify.com

We are an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability, or veteran status.