Marketing Analytics Manager

 Starboard Recruitment, on behalf of our client, is searching for a talented Marketing Analytics Manager (Remote in Canada) for one of our top Canadian tech startup clients utilizing AI technology. Our client is well funded and seeing incredible traction in the market - a true outlier in our current market conditions which is reflected in their growth.

Apply today and our team will reach out to qualified candidates to discuss in further detail + provide the full job description.

Key Responsibilities

• AI-Augmented Data Analysis & Insights: Conduct in-depth marketing data analysis using AI tools to uncover trends, patterns, and opportunities. Provide actionable insights that drive strategic decision-making and align with the company’s business objectives.
• Dynamic Dashboard Development & AI Integration: Design, build, and maintain AI-enhanced marketing dashboards that offer real-time visibility into key performance metrics. Ensure these dashboards are tailored to the needs of various stakeholders, providing predictive analytics and actionable insights.
• Cross-Functional Collaboration & AI-Driven Strategy: Partner with marketing, sales, and product teams to translate AI-driven data insights into actionable strategies. Facilitate data-informed discussions that lead to the development of effective, targeted marketing campaigns.
• Predictive Analytics & AI-Powered Modeling: Develop and refine predictive models using AI to forecast marketing outcomes, optimize resource allocation, and anticipate market trends. Use these models to guide strategic planning and budgeting decisions.
• Comprehensive Campaign Tracking & AI Optimization: Monitor and evaluate the effectiveness of marketing campaigns by tracking key performance indicators (KPIs) with AI tools. Provide detailed reports and strategic recommendations for continuous improvement, ensuring alignment with business goals.
• Data Integrity & AI-Enhanced Quality Assurance: Implement robust AI-driven data governance practices to ensure the accuracy and integrity of all marketing data. Regularly audit data sources and processes to maintain high standards of data quality.
  
  

Qualifications

• Experience: 4-6 years of experience in marketing analytics, data analysis, or a related field, focusing on Enterprise B2B or AI-driven platforms. Demonstrated experience in leveraging AI and data to drive marketing strategy and business growth is essential.
• Skills:
• Expertise in data analysis tools and platforms (e.g., Google Analytics, Tableau, SQL, R, Python) with a strong emphasis on AI integration.
• Proficiency in building and maintaining AI-enhanced marketing dashboards that provide predictive analytics and actionable insights.
• Experience developing and applying AI-powered predictive models to forecast outcomes and optimize strategies.
• Strong understanding of marketing metrics and KPIs, with the ability to interpret and present AI-driven insights to technical and non-technical stakeholders.
• Collaborative approach, with experience working cross-functionally to drive AI-augmented marketing strategies.
• Education: Bachelor’s degree in Marketing, Data Science, Statistics, Economics, or a related field. Advanced degrees or certifications in data analytics, marketing analytics, or AI-related disciplines are highly valued.

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