Principal Product Marketing Manager

Holistic AI is on a mission to empower organizations to adopt and scale AI with confidence. Our comprehensive and modular AI Governance platform serves as the single source of truth on AI usage by discovering and controlling AI inventory, assessing and managing risk of AI systems, and continuously auditing AI inventory against the latest legislation to ensure compliance. Holistic AI is trusted by leading organizations across all industries including Adecco, Mapfre, Michelin, Mindbridge, National Grid, Starling Bank, and Unilever.

We are seeking an experienced product marketing professional to lead the development and execution of the product marketing strategy for our AI Governance platform.

In This Role, You Will

• Create compelling and differentiated product messaging and positioning that clearly communicates the unique value proposition of our platform
• Own the go-to-market strategy for new product launches, working closely with product, sales, marketing, and customer success teams to ensure alignment
• Develop key pieces of content including pitch decks, videos, webinars, whitepapers, and demos that showcase the benefits and impact of our platform
• Build and maintain relationships with key customers to capture feedback, inform the roadmap, and secure testimonials that highlight qualitative and quantitative customer outcomes
• Collaborate with Sales to develop materials, training, and tools that equip the field team to handle objections and communicate the value of our platform
• Define both ideal customer profile (ICP) and key personas to help Sales quickly qualify opportunities and accelerate pipeline
• Be the expert on competitive offerings and how to position our platform to win
• Leverage “good enough” data and intuition to create hypotheses, experiment, analyze, and optimize
• Conduct market research to identify customer needs and emerging trends, and use that data to create reports that help position us as leaders in AI Governance
• Serve as a thought leader and advocate for Holistic AI in external forums such as webinars, conferences, and industry panels
• Work closely with key industry analysts to ensure they understand our point-of-view on AI Governance: the customer problem, why it’s getting worse, why a new approach is required, and what good looks like (i.e. best practices)
  
  

The Ideal Candidate Will Have

• 5+ years of product marketing experience
• Bachelors degree in marketing, business, technology, or relevant field of study such as computer science
• Experience crafting compelling and differentiated messaging and positioning using command of message framework or similar
• Proven track record of developing and deploying successful product marketing strategies, product launches, content, and campaigns
• Passion for storytelling with excellent written and verbal communication skills
• Understanding of key AI concepts including machine learning, deep learning, neural networks, natural language processing, large language models, and computer vision
• Working knowledge of key AI use cases such as personalization, automation, predictive analytics, recommendation engines, and customer support (chatbots)
• Strong understanding of customer journey mapping and experience creating top, middle, and bottom-of-funnel content
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Ability to easily transition from high level strategic thinking to creative and detailed execution
• Exceptional communication and presentation skills, with the ability to convey complex information clearly and concisely
• Proven track record of thriving in fast-paced work environments
  
  

What We Offer

• We are passionate about what we do. We are committed to maintaining our positive workplace culture, because we believe the best perk of working for Holistic AI is the awesome group of humans you will be able to call your team members.
• We don’t think money is everything, but we know it is an important part of your decision to apply for a role.  This position has a salary range of $120,000-$150,000 per annum.  Salary is determined by a range of factors, including location, relevant work experience, skills and certifications.
• You will have the opportunity to be provided stock options and other incentive pay as part of your compensation package. We also offer company paid medical, dental, vision coverage as well as 401k plan, EAP and other benefits.
• One of our key benefits is the flexibility we offer team members, this role is fully remote based anywhere in the US. Additionally, we have flexible work schedules and other great things like generous vacation time and your birthday off.
  
  

Holistic AI is committed to creating a diverse environment and is proud to be an equal opportunity employer.