About Academy of the Digital Industries
Founded in 2018, Academy of Digital Industries is a progressive education platform built around the concept of the workshops and masterclasses. Alumni of more than 30 000 students around the globe form a powerful and influential network. Each of those digital wizards leads and inspires others to challenge convention and create positive change in the work they do every day.
At the end of 2023, ADI partnered with Tether to launch the Tether.Edu initiative, combining our vision and strategy, we will become one of the best edu-tech platforms in the world. This collaboration marks another milestone for both ADI and Tether, the company operating the first and most widely used stablecoin, USDt.
Our personalized and multidimensional approach to education dissolves barriers between disciplines and helps to nurture progressive minds.
Our unique educational approach is paired with the rigorous training workshops organized by the practicing experts, with hands-on experiences at leading brands, products and game-changing organizations around the globe.
Role Overview
Are you a creative mastermind with a knack for crafting compelling digital content? Academy of Digital Industries is looking for an ambitious, creative and data-driven Content Manager to join our growing team in the UK Division.
In this key role, you will work as a pivotal member of the digital team
As our Content Manager, you'll be at the helm of creating, planning, developing, and managing all digital content for ADI UK. Your creative expertise will help us produce impactful content that not only captivates our audience but also drives traffic and supports our organisational goals.
Main Responsibilities
Develop and implement a comprehensive content strategy aligned with the company's objectives, target audiences, and brand guidelines. This strategy should establish clear goals and metrics for success.
Build and manage a comprehensive editorial calendar to ensure the timely delivery of content across various digital platforms.
Prepare monthly content timelines.
Create, curate, and manage content across all social media platforms, including Facebook, Instagram, LinkedIn, and TikTok, with the potential to expand to additional channels in the future.
Collaborate with other team members (Graphic Designer, Copywriter) to create and oversee the creation of visually compelling and multimedia-rich content assets.
Collaborate closely with the Sales team to ensure seamless communication with the target audience and align marketing messages with Sales communication.
Continuously monitor and analyse content performance metrics, such as website traffic, engagement rates, and conversions. Utilise these data-driven insights to formulate recommendations that optimise content strategy.
Maintain a comprehensive understanding of industry best practices, emerging trends, and evolving content formats. Conduct research on industry trends, market insights, and competitor analysis.
Provide regular reports to the Head of Digital on the performance of the content marketing strategy and its alignment with company objectives.
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