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SEO Manager

unlimited holidays - extra holidays - extra parental leave - long remote period allowed
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
India

Offer summary

Qualifications:

Minimum 5 years experience in SEO, Bachelor's degree in related field, Advanced SEO certifications preferred, Proficiency in SEO tools like Google Analytics, Strong analytical skills for data interpretation.

Key responsabilities:

  • Develop and implement successful SEO strategies
  • Achieve targeted organic traffic growth and retention
  • Optimize title tags, meta descriptions to enhance CTR
  • Conduct regular SEO audits and assessments
  • Improve local search visibility and rankings
smile.com.au logo
smile.com.au Health, Sport, Wellness & Fitness SME https://www.smile.com.au/
51 - 200 Employees
About smile.com.au
National Corporate Cover Smile provides a new era of corporate cover to assist companies and their teams throughout Australia. Our mission is to improve the health, morale, productivity and retention of any company's most important asset, its team. The corporate cover currently provides dental cover and is progressing to include optical, physio, chiro, podiatry and more. Cover for an employee and their family is just $99 a year. National Dental Cover Our mission is to improve healthcare by making quality dental care more accessible for the people of Australia. Smile is a new era of dental cover from $79 a year. Members receive reduced and capped dental fees together with no waiting periods, no exclusions, and no limits when they visit any of our 4,000+ Smile Dentists throughout Australia. Smile has over 1 million members. National Dental Network Smile is the largest National Dental Network in the country, preferred and no gap network. Our mission is to give practices the support, strengths and capabilities of a large organisation. Smile also directs its Members to Smile Dentists. Over 4,000 dentists and over 12,000 support team throughout Australia within metropolitan, regional, and remote areas work with Smile. Health Fund Partnerships Smile provides our Health Fund Partners with a preferred and no gap (optional) network. Our mission is to ensure our Health Fund Partners achieve a turn-key National Dental Network that provides reduced and capped dental fees for their Members. Smile enjoys partnerships with exceptional health funds such as GMHBA, Peoplecare, Frank, AIA, Australian Unity and Defence Health.
See more smile.com.au offers

Job description

Smile is a national digital health company founded in 2006 comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover. Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia. Smile has been operating with a globally distributed team successfully since 2017.

The Role

ROLE OBJECTIVES

This performance profile aims to attract an SEO Expert with a proven track record of developing & implementing successful SEO strategies for marketplaces by enhancing online visibility, driving organic traffic, & improving search engine rankings for Smile's retail & corporate dental cover. Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.

KEY PERFORMANCE INDICATORS

  • Organic Traffic Growth:

Achieve & exceed targeted growth in organic website traffic for both retail & corporate dental cover offerings, developing new page types that leverage our marketplace content and drive increased visibility & exposure in SERPs.

Research SEO best practices from other marketplaces and monitor competitor SEO performance & activity, identifying strengths, weaknesses, & opportunities for Smile to improve and differentiate its organic search presence.

  • Keyword Rankings:

Increase keyword rankings for targeted search terms & phrases, increasing visibility & click potential within organic search results.

  • Click-Through Rate (CTR):

Improve CTR metrics for organic search pages, optimising title tags, meta, & rich snippets to increase CTRs & drive more qualified traffic.

  • Backlink Profile:

Improve the quality and quantity of inbound links pointing to Smile's website, enhancing domain authority and trustworthiness in search engines' eyes.

  • Technical SEO Health:

Maintain & optimise on-page SEO performance by leading initiatives targeting site speed, site structure, internal linking, mobile-friendliness, & other factors improving crawlability.

Conduct regular SEO audits and assessments of Smile's website, identifying technical issues, optimization opportunities, and areas for improvement.

  • Content Engagement:

Increase engagement metrics, such as time on page, bounce rate, and pages per session, which indicate the relevance and quality of website content to visitors.

  • Local SEO Performance:

Enhance local search visibility for Smile's retail dental cover offerings, improving rankings & visibility in local search results & Google My Business listings.

  • AI-Driven Optimisation:

Research and implement AI-driven and programmatic optimisation techniques to improve SEO performance metrics.

Ideal Profile

Requirements

  • This FULL-TIME ROLE will only suit someone who also meets the following requirements:
  • Minimum 5 years experience in a similar role
  • Bachelor's degree in marketing, digital media, computer science, or a related field. Advanced certifications in SEO are preferred, while certifications in AI technologies will be advantageous.
  • Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.
  • Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
  • Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Passion for digital marketing, technology, and healthcare innovation.
  • Experience leveraging AI technologies, machine learning algorithms, and predictive analytics to optimise SEO performance.

If you believe you are a great fit for the role and meet ALL requirements above, we look forward to hearing from you!

What's on Offer?

  • Opportunity within a company with a solid track record of performance
  • Fantastic work culture
  • Opportunity to make a positive impact

Required profile

Experience

Level of experience: Senior (5-10 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Data AnalysisSearch Engine OptimizationMachine LearningKeyword ResearchArtificial Intelligence SystemsDigital MarketingPredictive Analytics

Other Skills

  • Verbal Communication Skills
  • Organizational Skills
  • Analytical Thinking
  • Adaptability
Are you interested?

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