Department: Digital Marketing
Location: India Remote
Description
Are you passionate about translating complex Learning and Development (L&D) initiatives into engaging and impactful narratives? Do you thrive in creating content that highlights the success stories of L&D programs through multiple channels such as blogs, webinars, community engagement, and case studies?
If this excites you, Axelerant may have the perfect role for you as a Growth Marketing Associate - L&D.
Let's unpack what that really means.
What does a Growth Marketing Associate - L&D do at Axelerant?
At Axelerant, we are focused on providing transformative solutions in various service areas, including Learning & Development (L&D). We offer a wide range of services, from managed learning programs to bespoke training solutions for enterprises.
As part of our L&D team, your role will be to promote these services by highlighting success stories, engaging with L&D communities, and creating content that showcases the value we bring to our clients.
Key Responsibilities
As a Growth Marketing Associate for L&D, you'll focus on creating a robust marketing pipeline to share Axelerant's L&D stories and successes. You'll work closely with the L&D Managers, Director of Learning and Development, and the Marketing Team to build campaigns that position Axelerant as a leader in the L&D industry.
- Content Creation: Write thought leadership articles, case studies, and compelling sales collateral that focuses on Axelerant's L&D services and successes.
- Event Strategy: Collaborate with the team to strategize and execute event marketing for key industry events like Learning Technologies, DevLearn, and ATD.
- Community Engagement: Engage with L&D communities and forums, both internal and external, to share client success stories and case studies.
- Media Production: Assist in the creation of media formats like webinars, podcasts, and video series that highlight our L&D strategies and innovations.
While you won't need in-depth experience in all these areas, your willingness to learn and adapt is crucial.
How You Will Be Supported
As part of the Axelerant marketing team, you'll have access to resources and a dedicated team, including Social Media Marketers, Designers, Multimedia Producers, and HubSpot Developers.
You'll also receive ongoing mentorship, training, and guidance from your Career Manager and Performance Coach.
Skills, Knowledge And Expertise
Must-have:
- Strong writing skills, with the ability to create clear and compelling narratives.
- B2B marketing experience, specifically in the L&D or related sectors.
- Understanding of the L&D industry, including current trends and challenges.
- Experience with digital marketing channels, such as SEO, social media, and email marketing.
- Strong English communication and collaboration skills.
- Enthusiastic, open, and adaptable attitude.
- Prior experience working with L&D organization
Good to Have:
- Familiarity with SEO best practices
- Background in journalism, literature, psychology, or research
- Familiarity with L&D content development and custom learning solutions
What Would Success Look Like For You?
In the next six months, you will:
- Develop and execute a content calendar for L&D services.
- Launch a YouTube show focused on L&D success stories and methodologies.
- Build and nurture a lead pipeline through engaging and value-driven content.
- Strategize marketing for key L&D events and conferences.
Your Work's Impact
Your contributions will help Axelerant demonstrate its leadership in the L&D space, showcasing the success of our client engagements and helping to establish us as trusted partners for Learning and Development services. You'll work with service area leaders to tell stories that matter and drive business results.
Why Work At Axelerant?
We're a people-centric company, driven by our core values: Openness, Enthusiasm, and Kindness. We value our team members and invest in their growth and well-being.
Benefits
- Work-life flexibility and remote work: You decide when and where to work.
- Eight-hour workdays: We respect your time and don't expect more.
- Meaningful time off: 52 weekends, 40 days of consolidated leave, and special leaves like maternity, paternity, and sabbatical allowances.
- Medical insurance: Coverage for you and your family.
- Performance coaching: Professional coaches for career and personal development.
- Event sponsorship and continuing education allowance.
- No micromanagement: Autonomy in your work with support when needed.
- Inclusive culture: We champion diversity and equal opportunities.
Other Benefits:
- Health and wellness allowance
- Home office set-up allowance
- Sponsored team meet-ups, offsites, and retreats
- Co-working space allowance
