Offer summary
Qualifications:
Degree in PR, Communication, Marketing or Journalism, 3-5 years of experience in PR or Content Marketing with a focus on SEO, Experience creating data-driven content, preferably in the healthcare sector, Solid understanding of SEO and related tools, Excellent writing skills for SEO-optimized texts.
Key responsabilities:
- Develop SEO-based content strategy aligning PR activities with SEO goals
- Create relevant, SEO-optimized articles on healthcare topics
- Generate data-driven insights for target audiences using internal research
- Identify and implement effective keywords for content discoverability
- Collaborate closely with marketing team and manage media relations to publish content