Senior Copywriter

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Anticipated Contract Length/End Date: ASAP - November 29th, 2024

Our client in the advertising and marketing industry is seeking an experienced Senior Copywriter to help roll out an already approved idea across a 360-degree campaign for a prominent personal care/body wash brand. The successful candidate will play a pivotal role in ensuring the creative idea is executed consistently across all media platforms, including Key Visuals, TV/Production, casting, and social media, particularly storyboarding.

The ideal candidate will have experience working in the beauty or personal care industry and will be comfortable collaborating closely with creative teams, producers, and clients. This role requires a versatile storyteller capable of shaping engaging narratives that align with the brand’s tone and resonate across multiple channels.

What you will do:

• Campaign Rollout: Adapt and refine pre-approved creative concepts, ensuring the message is clear, consistent, and impactful across a full 360-degree campaign.
• Key Visuals: Work collaboratively with the art director and designers to develop copy that complements visual elements, ensuring that both copy and design work harmoniously.
• TV/Production: Attend TV shoots and assist in scriptwriting, ensuring the campaign's narrative remains true to the approved creative direction.
• Casting: Partner with the production team to help define character personas and dialogues, working to ensure authentic storytelling and appropriate representation for the brand.
• Social Media: Develop compelling, on-brand social media copy, including crafting storyboards for social content such as Instagram stories, TikTok videos, Facebook posts, and X (formerly Twitter).
• Collaboration: Liaise with Art Directors, Designers, Producers, and external teams to ensure cohesive brand messaging across all platforms.
• Client Engagement: Present copy and ideas to clients, incorporating feedback and ensuring that the final product reflects both the client’s vision and the campaign’s core objectives.

• Minimum of 5-7 years of experience as a copywriter, with a strong portfolio showcasing 360 campaign experience.
• Previous experience working with personal care, body wash, or beauty brands is highly preferred.
• Demonstrated expertise in developing copy for Key Visuals, TV/Production (shoot attendance), casting, and social media storyboarding.
• Strong storytelling skills with the ability to tailor content for various platforms and formats.
• Excellent attention to detail, creativity, and problem-solving skills.
• Collaborative team player with the ability to take ownership of copy from concept to final execution.
• Proven ability to work under tight deadlines and handle multiple projects simultaneously.
• Proficiency with tools such as Google Docs, Microsoft Word, and familiarity with creative tools like Adobe Creative Suite for collaboration with visual teams.

Please submit any relevant writing samples/portfolio along with your application/resume.

Please note that only applicants selected for an interview will be contacted.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.