Job Description:
Position Summary
We are seeking a talented and driven Product Management professional to join a winning team working with market leading products in the orthopedic medical device industry!
Product Managers are responsible for assisting to develop and implement marketing plans relating to a group of product lines, including developing materials and following processes required for product launches, product line maintenance, promotions and messaging, production planning, and field sales tools. Product Managers are technical experts in their product lines.
The primary role of this Product Manager will be focused on the strategic growth and development of our “Upper Extremity” platform. With many new products and programs launching, this is a good opportunity to apply knowledge and learn the professional launch process and meet the professional sales team.
Product development
- Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC
- Utilizes market research to properly inform strategy for product commercialization
- Develops business cases and presents to senior leadership team
- Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force
Product line management and strategy
- Acts as subject matter and product expert for Upper Extremity portfolio
- Supports program development initiatives by providing insights related to VOC and market trends
- Collaborate with sales teams to define customers needs and workflows
- Leverage data and competitive insights to continuously evolve our understanding of the customer, the competition, market and spine surgery trends
- Develops and manages relationships with KOLs
- Provides monthly product forecasts to operations to support inventory planning
- Assists in annual strategic planning process
Promotions and channel support
- Own the development and execution of a multi-segment spine marketing strategy
- Develops and executes annual marketing plans to meet revenue growth expectations
- Utilizes various communication channels to promote, position, and message to all customer stakeholders
- Develops marketing collateral, social media content, and advertising campaigns to drive growth of Upper Extremity portfolio
- Develops sales support tools in collaboration with sales operations team
- Assess market and competitive landscape to inform strategic planning process
- Supports sales training team to educate new sales representatives on Spine product portfolio
- Works cross-functionally with other business units to promote comprehensive continuum of care
- Works closely with 3rd party marketing agencies to develop new messaging strategies and conduct market research
- Utilizes MEX process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness
- Maintains list pricing and field discount guidelines
- Attends and supports industry events
- Other
- Special projects, such as researching trends, developing reports, and other projects as required from time to time.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience:
Education
- B.S. Degree or equivalent in Business Administration, Marketing or related field preferred. MBA a plus.
Experience
- 6+ years product marketing experience. OR experience a plus.
- 3+ years of Medical Device industry experience preferred.
- Upper Extremity experience (shoulder, elbow, hand) strongly preferred.
Competences
- Demonstrated critical/analytical thinking ability.
- Excellent verbal, written and presentation skills
- Ability to multi-task and meet given deadlines
- Ability to work collaboratively in a cross-functional team environment
- Ability to understand and adapt to complex business processes and procedures
- Familiarity with executing new product launches
- Proficiency in Microsoft Office (Excel, Word & PowerPoint)
Travel
- Must be able to travel up to 35% of the time; both domestic and international travel is required.
- Typical work related travel assignments range 1-4 days, and as such overnight, out-of-town stays are required.
Work Environment And Physical Demands
- Must be able to lift up to 25lbs
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
ABOUT ENOVIS™
Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company’s extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit www.enovis.com.
EOE AA M/F/VET/Disability Statement
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, religion, color, national origin, sex, protected veteran status, disability, or any other basis protected by federal, state or local laws.
