Head of Growth Marketing

Our client is a cutting-edge AI-driven training platform dedicated to revolutionizing employee development through personalized learning experiences. They are seeking a proactive and driven Head of Growth Marketing to identify and engage potential clients, focusing on expanding their market presence within the B2C sector. This role requires a strategic thinker with experience in outbound channels and a proven track record of generating qualified leads.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Drive Top-of-Funnel Growth: Drive measurable and meaningful top-of-funnel growth, as measured by new paying subscribers.

• Build and Execute Growth Roadmap: Build a roadmap of experiments to run in existing and new channels, executing with speed and high-quality output.

• Strategy and testing: Test new channels, managing strategy and execution from start to finish. If early tests are impactful, scale efforts with contractors or agencies.

• Accelerate Ongoing Marketing Efforts: Accelerate work in paid marketing, SEO, affiliate, conversion rate optimization, and influencer marketing. Set clear goals and make necessary adjustments to channels.

• Quantitative Research: Conduct quantitative research to answer specific growth questions. Draft project requirements, collect data, run calculations, and share findings.

• Agency and Contractor Management: Work with agencies and contractors as needed, handling recruiting, management, negotiation, and communication.

• Reporting and Coordination: Report learnings internally to the founders and team regularly. Coordinate with product and engineering teams to implement growth-oriented product changes.

Example Projects:

• Influencer Marketing Test: Run experiments sponsoring influencers on YouTube, TikTok, and Instagram. Determine ROI using various forms of attribution.

• Video for Paid Marketing: Source, produce, and test video creative for paid ads on Meta and YouTube. Work with vendors to incorporate learnings.

• SEO Opportunities: Support ongoing SEO efforts by identifying opportunities to ramp up traffic and new customers.

• Ideal Customer Profile Analysis: Analyze existing user data to identify ideal customers and determine what differentiates them from others. Recruit and work with contractors if needed.

What Success Looks Like:

• Accelerated User Growth: You have significantly increased the number of paying subscribers through innovative and effective top-of-funnel growth strategies.

• Effective Campaign Execution: You have successfully implemented and optimized campaigns across various channels, demonstrating a high ROI and contributing to the overall growth.

• Strong Cross-Functional Collaboration: You have effectively collaborated with product and engineering teams to implement growth-oriented changes, resulting in a seamless user experience and increased engagement.

Required Skills and Qualifications:

• 7+ years of experience as a growth leader for a B2C consumer product. Former experience as a founder is a plus.

• World-class understanding of at least 1-2 quantitative channels (e.g., paid, SEO).

• Significant experience in 3-4 other channels (e.g., viral, PLG, content).

• Expert understanding of consumer lifecycle analytics and metrics (e.g., retention, activation, MRR).

• Advanced technical and quantitative skills, including data pipeline creation and maintenance, and running queries.

• Excellent written communication skills for async work.

• Ability to be scrappy and propose impactful projects across various situations.

• Understanding of the AI and training technology sector is nice to have.

As the Head of Growth Marketing, you will play a pivotal role in driving substantial user acquisition and optimizing various marketing channels. This role offers a blend of strategic planning, creative execution, and analytical rigor, providing a unique opportunity to make a significant impact in a fast-growing digital platform.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets