AirDNA - Senior Director of PR and Communications

AirDNA Senior Director of PR and Communications

Company Description

AirDNA provides data analytics and management tools to help short-term rental hosts make confident investment decisions and optimize performance. Founded in a California garage in 2015, AirDNA has grown into a leading provider of business intelligence for the travel and vacation rental industry, with offices in Denver and Barcelona.

Our platform offers self-serve analytics that removes guesswork, equipping Airbnb hosts with competitive insights essential for success in the evolving rental market. For enterprise clients, we deliver customized reports and in-depth dashboards to support strategic scaling and investment. Our diverse clientele includes top financial institutions, real estate companies, vacation rental managers, and destination marketing organizations worldwide.

We track daily performance data for over 10 million Airbnb and Vrbo properties across 120,000 global markets and gather information from over a million partner properties. This extensive data collection, enhanced by our proprietary algorithms, ensures our solutions are among the most accurate and comprehensive available. At AirDNA, we believe that data is not the destination but the foundation for informed decision-making and future-forward business strategies.

Role 

We are seeking an experienced and strategic Senior Director of PR and Communications to lead our global PR efforts. In this pivotal role, you will shape the public perception of AirDNA, craft compelling narratives for the STR industry using our data, and enhance our reputation as a leader in the short-term rental industry. You will be responsible for securing high-impact media placements, managing inbound and outbound press strategies, and ensuring consistent and strategic communication across all channels.

Key Responsibilities:

• Strategic PR Leadership: Develop and execute a comprehensive global PR strategy that aligns with AirDNA’s business objectives. You will oversee all PR and communications activities, including media relations, thought leadership, and crisis management.
• Media Relations & Coverage: Build and maintain strong relationships with top-tier media outlets and industry influencers. Secure high-impact media placements, including features in major publications and outlets. Track and report on media coverage to ensure alignment with company goals.
• Thought Leadership: Identify and secure speaking opportunities at key industry conferences. Coordinate speaking event participation to achieve clear objectives and measure success through defined KPIs.
• International Expansion: Lead PR efforts for expanding AirDNA’s presence in new international markets. Adapt messaging and strategies to resonate with local audiences and establish connections with regional media and partners.
• Team Leadership: Hire, manage, and develop a high-performing PR team. Foster a positive team culture, support professional growth, and ensure effective team collaboration.
• Employer Branding: Collaborate with HR to strengthen AirDNA’s employer brand and recruiting initiatives. Develop and promote programs that highlight our company culture and attract top talent.
• Crisis & Reputation Management: Develop and implement strategies to manage potential PR crises and protect AirDNA’s brand reputation. Monitor brand sentiment and address any emerging issues proactively.
• Budget & Measurement: Oversee the PR budget, develop measurement frameworks for evaluating PR effectiveness, and provide insights on budget utilization and performance.

Qualifications:

• Proven experience (5+ years) in PR and communications roles, preferably within the real estate, technology or SaaS industries.
• Demonstrated success in securing high-profile media placements and managing global PR strategies.
• Strong relationships with media contacts and a track record of crafting compelling narratives.
• Experience in managing PR efforts for product launches, events, and international markets.
• Excellent leadership skills with the ability to build and mentor a high-performing team.
• Strong strategic thinking and problem-solving abilities.
• Proficiency in PR measurement tools and techniques, with a data-driven approach to evaluating success.

Why Join Us: At AirDNA, PR & Comms is fundamental to the company’s growth. You’ll be part of a dynamic team dedicated to transforming the short-term rental industry. We offer a collaborative and innovative work environment where your contributions will make a significant impact. Join us and help shape the future of short-term rental data.

Base Salary Range: The target salary range for this position is ($125,000 - $165,000), and is part of a competitive total rewards package including an annual bonus, employer-paid benefits, and L&D stipend. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.

Apply Now: If you are a strategic PR leader with a passion for driving brand success, we want to hear from you. Apply today and take the next step in your career with AirDNA.