Job Description
Are you a creative marketer who has a passion for real estate? The Brand Marketing Specialist is a remote-based position focused on bringing brand strategy to life for Century 21 Real Estate. The Brand Marketing Specialist will be responsible for designing and coordinating rollout activities across various brand marketing initiatives, establishing timelines, guidelines, and procedures to monitor and promote affiliate usage and participation.
About Us: Century 21 Real Estate is a global leader in real estate services, known for our commitment to excellence and innovation. We are dedicated to providing exceptional service to our clients and fostering a dynamic and inclusive work environment.
Job Description
We are seeking a creative and detail-oriented Brand Marketing Specialist to join our team. The ideal candidate will have a strong background in design and project management, with a passion for developing and executing marketing strategies that enhance our brand presence.
Key Responsibilities
- Develop and implement comprehensive brand marketing strategies to increase brand awareness and engagement.
- Design visually compelling marketing materials, including brochures, social media graphics, email campaigns, video content and website content.
- Manage multiple marketing projects from conception to completion, ensuring timely delivery and alignment with brand guidelines.
- Collaborate with cross-functional teams, including sales, product development, and external agencies, to ensure cohesive brand messaging.
- Conduct market research to identify trends, opportunities, and competitive insights.
- Monitor and analyze the performance of marketing campaigns, providing actionable insights and recommendations for improvement.
- Maintain brand consistency across all marketing channels and materials.
- Stay up-to-date with industry trends and best practices in marketing, design, and project management.
- Maintain, communicate and enforce brand identity standards for the CENTURY 21 brand
- Regularly collect feedback, competitive insights and reporting metrics to continuously improve efficiency and effectiveness of marketing initiatives
- Regular duties also include:
- Budget & invoice maintenance
- Monthly reporting
Qualifications
- Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field strongly preferred.
- 3+ years of experience in brand marketing, with a strong portfolio showcasing design skills.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, AfterEffects).
- Experience with video is preferred.
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Exceptional communication and interpersonal skills.
- Creative thinker with a keen eye for detail.
- Ability to work independently and as part of a team in a fast-paced environment.
About Us
Anywhere is a global franchisor of some of the most recognized brands in the real estate industry. Our Franchise Group delivers value to agents and brokers through powerful marketing, sales support systems, training, mentorship, and tools & technology that help to fuel their success in a competitive real estate environment.
Anywhere Real Estate Inc. (NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate , Century 21® , Coldwell Banker® , Coldwell Banker Commercial® , Corcoran® , ERA® , and Sotheby's International Realty®
The Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures. Supporting approximately 1.5 million home transactions in 2021, Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey. With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.
At Anywhere Real Estate, diversity fuels success – for our company, for our employees, and for our industry. We strive to be a top destination for diverse talent, committed to creating a culture of belonging that empowers everyone’s next move.
We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results.
We value diversity – respecting backgrounds, cultures, perspectives, and beliefs. We develop our diverse talent base – through increasing representation in executive key leadership roles with actions including mentorship programs and partnerships with real estate associations that promote diversity and inclusion. Read more about our company’s diversity, equity, and inclusion efforts in our annual Corporate Social Responsibility Report .
You’ll find our commitment to diversity reflected in our achievements:
- Recognized as one of the World’s Most Ethical Companies since 2011.
- Anywhere has also been designated a Great Place to Work since 2019.
- Recognized by Fortune as one of America’s Most Innovative Companies.
- Honored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.
With a diverse employee population, we know we will succeed together and move real estate to what’s next. We hope you’ll join us.
