Product Manager, Growth

We’re looking for a Product Manager on the Product Growth team to help us synthesize customer information into a data-informed product roadmap that will contribute to the success of growing our active customer base. You will work closely with data analysts, UX designers, and the engineering team to plan and prioritize efforts to improve the customer experience across the customer onboarding process in order to ensure they experience value as quickly as possible. You’ll be working with our engineering team to break product deliverables into stories and tasks, and with our designers to help design solutions that solve our customer problems and contribute towards a world-class product. In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model. This role is open to applicants located in North America. In this role, you will report to the Director, Product Management.

WHAT YOU’LL DO:

• Responsible for shaping the vision and strategy for new user onboarding across all customers, and increasing activation rates.
• You’ll develop and manage a roadmap of A/B tests as well as new features in order to get customers to value quickly.
• Leverage and analyze qualitative and quantitative data to drive product roadmap decisions that will improve the customer experience and grow our customer base.
• Continuously analyze and measure the performance of your products and releases. 
• Communicate and provide visibility into product initiatives to the rest of the organization, in particular marketing, sales and customer success.
• Share learnings and insights with other product teams in order to help them build highly engaging products
• Collaborate with product and user interface designers to generate user experiences that help our customers achieve their objectives.
• Work and guide product development in an agile development environment with a team of top notch engineers.
• Coordinate with product marketing to build a communication strategy that will inform our customers about how our products help meet their objectives.

WHAT YOU'll NEED:

• A post-secondary degree in computer science, business and/or engineering, or equivalent work experience and considerable relevant years of software product management experience 
• Successful track records on planning and running experiments in order to improve customer engagement and adoption.
• Strong understanding of Growth frameworks, experiment execution, and strategy (Ie. Growth Reforge, CRO frameworks, A/B testing strategies, MVPs)
• Experience developing products for marketing & sales customer bases
• Accountability: holds self and others accountable to meet commitments
• Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
• Influence: Asserts own ideas and persuades others, gaining support and commitment and mobilizing people to take action
• Interpersonal Savvy: relates openly and comfortably with diverse groups of people
• Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding
• Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
• Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects, even in the face of uncertainty
• Self Development: is personally committed to, and actively works to continuously improve

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best  work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

#LI-EM #LI-Remote