Job Description
ABOUT THE ROLE AND OUR TEAM:
We’re seeking a Copywriter to join our B2B Marketing Creative team, working exclusively on our WeddingPro brand. In this role, you will craft compelling, on-brand copy that resonates with our vendor audience, driving engagement and conversions across multiple channels. If you’re passionate about writing, eager to learn, and ready to make an impact in the B2B marketing space, we’d love to hear from you!
RESPONSIBILITIES:
- Write clear, engaging, and persuasive copy for a variety of B2B marketing materials, including emails, web content, paid and organic social media posts, and campaign assets.
- Partnering closely with our Product Marketing, Lifecycle, and Demand Gen teams.
- Collaborate with designers, marketers, and other team members to develop creative concepts and bring them to life.
- Assist in maintaining and refining the WeddingPro brand voice across all vendor-facing communications.
- Support the creation of thought leadership content and educational materials aimed at helping wedding vendors succeed.
- Conduct research to ensure content is accurate, relevant, and aligned with industry trends.
- Participate in brainstorming sessions and contribute fresh ideas to marketing campaigns.
- Edit and proofread content to ensure it meets high-quality standards and is free of errors.
SUCCESSFUL B2B COPYWRITER CANDIDATES HAVE:
- Bachelor’s degree in English, Communications, Marketing, or a related field.
- 2-3 years of experience in copywriting, preferably in a B2B or marketing environment.
- Strong writing, editing, and proofreading skills with an eye for detail.
- Ability to write in a consistent brand voice and adapt style to different formats and audiences.
- Basic understanding of SEO principles and how they apply to copywriting.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- A passion for the wedding industry or experience in B2B marketing is a plus.
- Working knowledge of Figma, Adobe Creative Suite, and Google Suite.
About Us
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
WHAT WE LOVE ABOUT YOU:
- You Dream Big. You iterate and experiment to drive innovation.
- You Love Our Users. You keep our global community at the center of everything you do.
- You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
- You Hustle Every Day. You favor urgency and own your outcomes.
- You Win Together. People are at the heart of our success and you play as a team.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Boston, MA; Delhi, India; Galway, Ireland; London, England; Madrid, Spain; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C.
We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company’s headquarters in Chevy Chase, MD.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
About The Team
WHAT WE DO MATTERS:
Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.
