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Blockchain Product Marketing Manager

Remote:

Full Remote

Contract:

Full time

Experience:

Mid-level (2-5 years)

Work from:

United States

Offer summary

Qualifications:

Bachelor's degree or equivalent experience, 4 years in marketing with focus on research and strategy, MBA degree preferred, Experience in global marketing campaigns, Proficient in cross-functional collaboration.

Key responsabilities:

Create and execute innovative marketing strategies
Lead branding, positioning, and outreach efforts
Partner with stakeholders to drive product roadmaps
Develop data-driven insights for marketing strategy
Understand customer needs and enhance product adoption

CryptoRecruit Human Resources, Staffing & Recruiting SME https://www.cryptorecruit.com/

11 - 50 Employees

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Job description

Your missions

Company

The company is a leading virtual currency service providers. Headquartered in San Francisco, CA, is looking for a great Product Marketing leader in our marketing team. This person will take part in a complete marketing experience as he/she leads every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritisation and external communications, he/she helps shape the voice of the product and help it grow a loyal consumer base. This means this person works with a cross-functional team across sales, corporate communications, legal, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Responsibilities

Work across several aspects of marketing - from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events and communication.
Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption.
Partner with cross-functional stakeholders including product, user experience, design, analytics, creative and leadership to drive product roadmaps, strategy and execution.
Develop actionable, data-driven insights to inform product and marketing strategy.
Leverage marketing insights to better understand our customers and represent the voice of the user.

Requirements

Bachelor's degree or equivalent practical experience.
4 years of industry experience in marketing, specifically, experience in market research, messaging, positioning, branding, creative development and campaign execution.
MBA degree.
Experience planning and rolling out large-scale/global marketing campaigns, and the ability to identify and implement scalable process improvements using a data-driven approach.
Experience developing and executing marketing strategy successfully while collaborating cross-functionally and building consensus, with effective project management expertise.
Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.
Passion for working with technology products and solving consumer needs.

Remuneration And Benefits

Better than market rate with equity plan

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Cryptorecruit are the worlds leading specialist recruiter for the blockchain/Cryptocurrency industry. We recruit positions from CEO,CTO, Project Manager, Solidity developer, frontend and Backend Blockchain developers to marketing/sales and customer service roles. Please browse our website and at www.cryptorecruit.com to search all our job vacancies.