Senior Product Marketing Manager - 12-month contract

Department: Marketing

Location: Europe, Remote

Description

About us

Digital Science is a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community, we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?

Your new role

As we continue to grow and expand our product offerings to the market, the Senior Product Marketing Manager is responsible for:

• Effectively positioning and differentiating our existing products in the market
• Planning and delivering effective GTM marketing strategies for new product launches and critical feature enhancements
• Partnering with, and supporting, sales and campaign marketing teams to meet revenue targets
  
  

This role is a maternity leave cover role for 12 months.

What You’ll Be Doing

Strategize

• Develop and execute go-to-market strategies for new product launches, including competitive analysis, positioning, messaging and sales enablement.
• Work with the Marketing Director and audience experts to refine product positioning and messaging for existing solutions
• Develop product and market expertise to support the sales and marketing teams on campaigns and outreach
• Understand the competitive marketplace and how we differentiate ourselves
• Deliver go-to-market plans for critical product enhancements
• Analyze market research and adapt and inform strategies as appropriate
• Stay up-to-date with industry trends, market dynamics, and emerging technologies to identify new opportunities
  
  

Creation and delivery

• Conduct market research to identify customer needs, market trends, competitive landscape, message testing and opportunities for product differentiation.
• Create compelling product messaging and positioning that resonates with target audiences and effectively communicates the value proposition of our products.
• Develop and implement marketing campaigns across multiple channels, including digital marketing, events, content marketing, and PR, to generate leads and drive demand.
• Drive product and critical feature launches and coordinate all marketing activities to ensure successful execution and maximum impact.
• Ensure delivery of effective product content that effectively promotes the product value proposition e.g. case studies, use cases, videos, infographics, product-specific blog posts, web copy
• Create effective sales enablement materials e.g. battlecards, playbooks, collateral
• Produce engaging, compelling, and solution-led marketing collateral that effectively promotes the product offering and meets the needs of target customers
• Oversee the rollout of product prompts in Intercom to improve the app experience and product communication
• Analyze and report on key metrics and performance indicators to track the effectiveness of marketing initiatives and optimize future strategies
• Keep up to date with competitor developments, look to apply these insights to positioning/messaging/support collateral, and feed into sales battlecards
  
  

Collaboration and communication

• Engage regularly with internal stakeholders, including product, PSMs, sales and marketing teams, to present market research, communicate launch plans and product messaging and positioning to drive revenue growth
• Partner with the sales team to develop sales collateral, tools, and training materials that support the selling process and drive customer engagement.
• Effectively brief agencies to create compelling collateral that communications product value
• Regularly meet with customer-facing stakeholders to listen and understand the needs of the customer and product feedback in order to optimize marketing plans and collateral
• Oversee internal and external comms for new product developments and features, including effective briefs to internal teams like press
  
  

Leadership

• Manage and mentor a Product Marketing Executive, fostering a culture of collaboration, learning, and delivery.
  
  

What You’ll Bring To The Role

You will be:

• Inquisitive, proactive and a creative thinker willing to share, listen to and develop new ideas.
• Collaborative with experience working with multiple stakeholders.
• Able to juggle and prioritize competing demands and changing direction.
• Be based in the UK, Romania, Spain or Germany
  
  

You will have

• Excellent written and verbal communication skills in English and a demonstrable ability to produce engaging content
• Excellent attention to detail
• Minimum of 3 years' B2B product marketing experience, preferably for SaaS
• Excellent time management skills and hands-on attitude.
  
  

Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Living our Values

We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.

The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:

We are brave in the pursuit of better

We are collaborative and inclusive

We are always open-minded

We are from and for the community

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.