Department: Marketing
Location: London, UK
Description
We're here to rid the world of bad shopping experiences.
It's a bold aim, and one that needs both a dynamic team and a very different way of working.
That's why we want people who can weave their unique skills, experience and character into a global team that learns, shares, grows and succeeds together.
Our people are all stewards of the business, helping us to win through care, commitment and conviction – and in return we open up a whole new world of flexibility around where, when and how you work.
It's an exciting time to be part of Amplience. We have new leadership, new goals and new opportunities. So let's find out where you fit in…
And If You're Still Wondering What We Actually Do…
Amplience is the AI Content company that brings together data, performance insights and generative AI. We help 400+ of the world's biggest brands, from
Liberty and
Mulberry, to
Argos and
Crate & Barrel, deliver persuasive content for every shopping context, fuelling truly personalized and connected experiences.
What To Expect
In the role of Campaign Manager, you will be pivotal in driving marketing initiatives across diverse channels. This position is suited for an individual prepared to take an active role in strategic planning and execution. Your responsibilities will encompass the management of field and content marketing activities, specifically emphasising Account-Based Marketing (ABM), digital, content, and email marketing. This role necessitates close collaboration with the sales team, encompassing the capacity to conduct comprehensive research on personas and accounts, formulate messaging, and generate impactful campaign content.
Key Responsibilities
Campaign Planning and Execution:
- Develop, manage, and execute multi-channel marketing campaigns with a strong focus on Account-Based Marketing (ABM), digital, and email marketing.
- Conduct comprehensive research on target personas and key accounts to tailor campaigns effectively, ensuring messaging resonates with specific audience segments.
- Create and refine campaign messaging, develop email cadences, and produce high-quality content that aligns with the overall marketing strategy and supports field and content marketing efforts.
- Collaborate closely with sales, field marketing, product and content teams to ensure campaigns are strategically aligned and contribute to the overarching goals of lead generation, pipeline acceleration, and revenue growth.
- Monitor and optimise campaigns in real-time, using data-driven insights to adjust tactics, improve engagement, and maximise ROI.
- Ensure all campaign activities are integrated with broader marketing strategies and contribute to a consistent, unified brand message across all channels.
Project Management:
- Coordinate with cross-functional teams to ensure that campaigns are delivered on time and within budget.
- Manage timelines, resources, and budgets for multiple campaigns simultaneously.
- Provide regular updates to key stakeholders on campaign progress.
Data Analysis and Reporting:
- Track and analyse campaign performance metrics, providing insights and recommendations for improvement.
- Prepare detailed campaign reports highlighting successes, challenges, and areas for optimisation.
- Use data to inform future campaign strategies and improve overall effectiveness.
Collaboration and Stakeholder Management:
- Work closely with sales, product marketing, and content teams to ensure campaigns support overall business goals.
- Foster strong relationships with external partners and agencies to maximise campaign impact.
- Participate in cross-functional meetings and contribute to developing integrated marketing strategies.
Skills, Knowledge And Expertise
- Proven experience in campaign management, with a focus on ABM, digital, and email marketing, preferably within the SaaS or eCommerce industry.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Ability to work in a fast-paced environment, being adaptable, creative, and skilled in problem-solving.
- Excellent research and analytical skills with the ability to develop persona-based messaging and content.
- Must have proficiency in digital marketing platforms (LinkedIn, Google), CRM systems (Salesforce), and marketing automation tools (HubSpot, SalesLoft).
- Strong communication and collaboration skills, with the ability to work effectively across teams and regions.
- Detail-oriented with a focus on delivering high-quality results.
- Bachelor's degree in Marketing, Business, or a related field; relevant certifications are a plus.
Benefits
So what's in it for you? Aside from using some great technologies and working with smart friendly people who are very generous with their knowledge, we have a great set of benefits to recognise everybody's individual needs.
- 25 days Holiday Allowance
- Length of Service Holidays
- Option to Purchase Additional Holidays
- Birthday Off
- Quarterly Company Wide Recharge Day
- Flexible Working Arrangements
- Freedom Friday
- Employee Assistance Programme
- Company Pension Scheme
- Enhanced Maternity & Paternity Policies
- Charity/volunteer Hours
- Life Assurance Policy
- Ride to Work Scheme
- Season Ticket Advance Loans
- Employee Discount Programme
Amplience UK Ltd. / Amplience, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Amplience fosters a business culture where ideas and decisions from all people help us grow, innovate, create and be relevant in a rapidly changing world.
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