What You'll Do
As a Marketing Data Analyst, you will analyze and interpret data from various marketing channels to assess performance, identify trends, and develop actionable insights. You will create detailed reports and dashboards to track key performance indicators and segment audiences to tailor marketing strategies. Your role involves evaluating and optimizing campaign performance, designing testing strategies to enhance channel effectiveness, and providing business intelligence to support customer lifecycle management and Go-To-Market strategies. Additionally, you will collaborate with Sales, Marketing, and Strategy teams on various initiatives and deliver clear, data-driven recommendations to improve overall marketing efforts.
- Work on Python and SQL database, tasks along with data validation and clean up tasks.
- Handling data requests from partners and stake holders.
- Working on creating and analyzing PowerBI dashboards
- You are reporting to the India manager and working with US team.
- What tools do they use to accomplish these tasks? - Python, SQL, Snowflake, SFDC, PowerBI, ZoomInfo, D&B
- Education - a minimum of graduation or equivalent work experience
- Work Location - Pune
- 4+ years of experience
- Will be using SQL/Snowflake and Python on a daily basis
- Manual validation of lists - cross checking/appending information in a list through website search and third party data
- Marketing campaign list for outbound, digital and email marketing
- Fuzzy matching of external data with internal data to check for customers, partners etc.
What You'll Need to be Successful
- An Ideal candidate would be individual contributor to deliver the project.
- Hands on experience on tools as Python, SQL, Snowflake, SFDC, PowerBI, ZoomInfo, and D&B
- As a Marketing Data Analyst, you will analyze and interpret data from various marketing channels to assess performance, identify trends, and develop actionable insights. You will create detailed reports and dashboards to track key performance indicators and segment audiences to tailor marketing strategies. Your role involves evaluating and optimizing campaign performance, designing testing strategies to enhance channel effectiveness, and providing business intelligence to support customer lifecycle management and Go-To-Market strategies. Additionally, you will collaborate with Sales, Marketing, and Strategy teams on various initiatives and deliver clear, data-driven recommendations to improve overall marketing efforts.
About The Team
Our Global Operations organization runs the operations of a good percentage of our worldwide business. Today our organization is comprised of: AvaTax general management, Customer Compliance Operations (CCO), Finance and Accounting, India Operations, Legal, and Business Transformation (including strategic pricing).
How We'll Take Care of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
Flexible hybrid working
We support hybrid work and flexible schedules for our employees.
Learn more about our benefits by region here: https://careers.avalara.com/
About Avalara
We’re Avalara. We’re defining the relationship between tax and tech.
We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year.
Last year, we became a billion-dollar business
, and our tribe expanded by a cool thousand people - there’s nearly 5,000 of us now. Our growth is real, and we’re not slowing down - not until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.
We’ve been different from day one. Join us, and your career will be too.
EEO Statement
We’re an Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
