Product Category Marketing Lead

Printful is an on-demand printing and fulfillment company that helps people turn their ideas into brands and products. We empower thousands of businesses—from iconic brands like Coca-Cola and MTV to small business owners working out of their living rooms.

Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.

If you’re motivated, forward-thinking, and have a drive for excellence, Printful is the right workplace for you. Our business keeps growing, so we’re looking for a skilled Product Category Marketing Lead to join our product marketing team.

Our Product marketing team consists of driven and energetic people. They’re responsible for the direction and planning of the company’s product marketing efforts to engage, retain, and help our customers succeed as business owners. In this position, you’ll be responsible for leading the marketing strategy and activities to ensure the growth and success of the apparel product category.

Your daily tasks will entail:

• Conducting market research and go-to-market strategy for products, techniques, and categories

• Executing product campaigns and promotions

• Proactively coming up with marketing strategies to reach company goals

• Fully owning and showing initiative in leading a product category’s success

• Developing marketing strategies and plans for changes in category offering (products, pricing, availability)

• Having ownership of user experience, discoverability, and education on a product category

• Following industry trends, competitor activities, and product performance to lead activities that retain and engage customers

• Effectively collaborating with different teams in marketing and other departments

• Developing new or improving existing workflows to ensure effective communication and collaboration

What we expect from you: 

• Bachelor’s degree in Marketing, Business Administration, or a related field

• 5+ years of experience in product marketing, category management, or a similar role

• Strong understanding of market research techniques, go-to-market strategies, and product lifecycle management

• Proven track record of successfully executing product and category campaigns and promotions

• Experience in developing and implementing marketing strategies that drive product category success and align with company goals

• Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams

• Analytical mindset with the ability to monitor industry trends, competitor activities, and product performance, and translate insights into actionable strategies

• Ability to work in a fast-paced, dynamic environment

Experience with leading marketing of a global product category will be considered as an advantage.

What we offer:

• Monthly salary EUR 2,200–2,600 gross, depending on work experience, education, and skills

• All the resources and tools to perform your tasks (choose between Mac or Windows)

• An opportunity to work remotely or in a modern and welcoming office in Rīga

• Flexible working hours (start your day as late as 11 a.m.)

• Free and healthy lunch at the office 

• Health insurance, including a mental wellness program

• Day off on your birthday

• Gym membership

• Possibility to work abroad for 90 days each year

• Employee discounts for 300+ premium products 

• Room for professional growth (conferences, workshops, mentoring, guest lectures)

• Exciting team-building events and parties you’ll never forget! 

Printful is an equal-opportunity workplace. We’re committed to diversity and inclusion and make our hiring decisions based solely on qualifications, merit, and work experience. 

If you think you’d excel in this role, send us your resume and a cover letter in English, showing us why you’re the right person for the job!

Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at Printful. We’re always looking for creative and driven minds to join our ever-growing team!

AS Printful Latvia (Reģ.nr. LV40203050078)