Senior Technical Lead - Marketing Automation & Data Solutions

Description

We are a global Marketing Automation Services Provider dedicated to offering marketing services and technical support to organizations worldwide. With a network of 8 offices across Asia and the Americas, we champion personal growth, market impact, and sustainable enterprise development. Our commitment to inclusivity drives us to support a diverse workforce free from discrimination.

About The Role

As a Technical Lead in Marketing Automation, you will be responsible for providing technical consulting services to various stakeholders, including Marketing, Technology, and Operations teams. You will lead the development of solutions that enable automated, multi-channel, data-driven campaigns. Your expertise in marketing technology will allow you to offer proactive consulting and best practices in campaign design. Acting as the liaison between the Client and both internal and external technical teams, you will ensure seamless end-to-end marketing solutions from data management to customer communication.

Responsibilities

• Lead technical delivery teams in the implementation of marketing automation projects.
• Develop technical requirements and design documents.
• Collaborate closely with senior business and technical stakeholders throughout project delivery.
• Conduct workshops to gather technical requirements for solutions.
• Facilitate communication between marketing and technical teams to ensure accurate delivery of solutions.
• Prioritize tasks based on business-critical outcomes, working in an agile manner.
• Analyze client data and insights to design solutions and identify improvement opportunities for campaigns.
• Stay updated on new technologies and industry trends to provide relevant recommendations.
  
  

Required Skills & Experience

• Minimum of 6 years of experience in data-driven marketing automation using platforms such as Unica, Salesforce Marketing Cloud, Adobe Campaign, Braze, etc.
• At least 2 years of experience in implementing marketing automation capabilities in large organizations.
• Experience working in multi-platform environments requiring data orchestration across systems.
• Familiarity with integrations into various Database systems, both on-premise and cloud-based.
• Proficiency in SQL for data analysis.
• Experience implementing reporting solutions and BI dashboards like Tableau and Power BI.
• Knowledge of Data Engineering and data integration technologies.
• Experience in both batch-based and real-time marketing solutions.
• Familiarity with programming languages such as Java, Python, PHP is beneficial.
• Strong systems and business analysis skills, with a focus on high-quality technical specifications.
• Excellent consulting and stakeholder management skills across technical and non-technical teams.
• Background in managing multiple key projects with a successful track record.
• Strong problem-solving skills with a focus on delivering business outcomes.
• Excellent written and oral communication skills.
  
  

What We Offer

• An exciting work environment that values work-life balance.
• Extensive e-learning opportunities, including access to 20,000 online courses.
• Professional growth based on performance and meritocracy.
• Engaging projects managed using leading-edge methodologies.
• A comprehensive benefits package, including life insurance, Provident Fund, Digital Nomad opportunities, in-house psychologist, and more.
  
  

Join us to embark on a transformative journey, both personally and professionally!

Employment Type: Full-Time