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Principal FP&A, Sales & Marketing
The Principal FP&A, Sales & Marketing, is a senior-level role responsible for providing strategic financial insights and support to the Sales and Marketing functions of the organization. This role requires a deep understanding of sales and marketing dynamics, strong financial acumen, and the ability to influence decision-making at the executive level. The Principal FP&A will work closely with Sales and Marketing leadership to optimize financial performance, drive revenue growth, and improve the effectiveness of marketing investments.
Key Responsibilities:
1. **Strategic Financial Planning & Analysis:**
- Lead the financial planning and analysis for the Sales and Marketing departments, including budgeting, forecasting, and long-term planning.
- Collaborate with Sales and Marketing leadership to develop financial strategies that align with business goals.
- Analyze sales and marketing performance, providing insights and recommendations to improve profitability and ROI.
2. **Sales Performance Analysis:**
- Conduct in-depth analysis of sales performance, including revenue trends, pipeline health, and sales productivity.
- Develop and track key performance indicators (KPIs) for the sales team, identifying areas for improvement and growth opportunities.
- Support sales leadership in pricing strategy, discounting, and deal structuring to maximize revenue and margins.
3. **Marketing ROI & Effectiveness:**
- Evaluate the financial impact of marketing campaigns and initiatives, providing insights on ROI and effectiveness.
- Partner with the marketing team to optimize marketing spend and allocation of resources.
- Analyze customer acquisition costs, lifetime value, and other key metrics to inform marketing strategy.
4. **Forecasting & Budgeting:**
- Lead the development of detailed forecasts and budgets for the Sales and Marketing departments.
- Ensure alignment between sales forecasts and financial projections, adjusting as needed based on market conditions.
- Provide ongoing updates to forecasts based on actual performance and changes in strategy.
5. **Executive Reporting & Decision Support:**
- Prepare and present financial reports and analysis to executive leadership, including variance analysis and risk assessments.
- Provide financial modeling and scenario analysis to support strategic decisions, such as market expansion, product launches, and M&A activities.
- Act as a trusted advisor to Sales and Marketing leadership, offering data-driven insights and recommendations.
6. **Cross-Functional Collaboration:**
- Work closely with other finance teams, including corporate FP&A, to ensure consistency and accuracy in financial reporting.
- Collaborate with operations, product, and customer success teams to understand the broader impact of sales and marketing activities.
- Partner with IT and data teams to enhance financial systems and reporting capabilities.
7. **Process Improvement:**
- Identify opportunities to streamline and improve financial processes related to Sales and Marketing.
- Implement best practices in financial analysis, reporting, and forecasting within the Sales and Marketing FP&A function.
- Stay current with industry trends and benchmarks, incorporating them into financial planning processes.
Qualifications:
Education: Bachelor’s degree in Finance, Accounting, Economics, or related field; MBA or CPA preferred.
Experience:10+ years of experience in financial planning and analysis, with a focus on Sales and Marketing; experience in a similar industry is a plus.
- **Skills:**
- Strong understanding of sales and marketing financial metrics and performance drivers.
- Advanced financial modeling, forecasting, and budgeting skills.
- Proficiency in financial analysis and reporting tools, such as Excel, SAP, Hyperion, or similar.
- Excellent communication and presentation skills, with the ability to influence senior leadership.
- Proven ability to work cross-functionally and manage complex projects.
- Strong analytical and problem-solving skills.
### **Key Competencies:**
- Strategic Thinking
- Analytical Skills
- Leadership
- Communication
- Collaboration
- Problem-Solving
- Business Acumen
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Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.
Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.
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