Overview:
Lifeway Marketing is seeking a Director, Marketing Books & Bibles who will lead the integrated marketing efforts for B&H Publishing Group, a division of Lifeway Christian Resources, including trade books, Academic books, reference resources and Bibles publishing areas. You will be responsible for establishing the strategies, plans, campaigns and overseeing the execution for our new releases and backlist titles as well as strategic emphases to achieve business objectives and revenue goals. Experience with leveraging data to drive decisions will be key to this role and the team’s future strategies.
You will lead a team of talented marketers and will be responsible for guiding and growing their knowledge and skills. You will also serve as the direct leader for the Bibles marketing team.
This role involves extensive cross-functional leadership, communications and partnership with other marketing leaders as well as publishing leaders and will require project management skills as well as advanced people skills and emotional intelligence.
If you love marketing books and Bibles, then this could be a perfect role for you! We are looking for a minimum of 12 years of marketing experience as well as 7+ years of publishing experience.
Our ideal candidate would be someone with proven professional experience, success in managing and growing a team, excellence in building and strenghtening cross-functional relationships, and can juggle a broad range of projects at once. We also would love someone with high capacity for strategic thinking while also balancing a view into the day-to-day tasks needed to be successful.
Why Lifeway?
Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.
Learn more about our culture at team.lifeway.com/culture-code
This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote
Responsibilities:
- Develops and communicates strategic marketing plans, defining goals, resource allocation, and key milestones.
- Leads marketing teams, including direct oversight of the Bibles marketing team, to achieve business objectives.
- Oversees the execution of marketing plans, coordinating with sales, channel marketing, creative teams, and authors / other partners
- Builds partnerships with internal teams to promote collaboration, enhance communication, and deepen product and service knowledge.
- Leads the marketing teams to maintain efficient workflows, provide clear briefs, and ensure compliance with processes and standards.
- Partners with GTM Operations to set performance baselines and implement consistent marketing frameworks across teams.
- Serves as the liaison between marketing and business units, guiding the development and execution of integrated marketing strategies that meet annual goals.
- Some travel, occasionally overnight
Qualifications:
Education, required
Bachelor's degree in Marketing, Business, or Communications
Knowledge, Skills, & Abilities, required
- 12+ years Marketing
- 7+ years publishing industry marketing
- 5+ years direct leadership experience
- 3+ years supporting authors
- Integrated marketing strategy
- Amazon
- Trade partner marketing
- Client management/author relations
- B2B & B2C marketing
- Direct and matrixed leadership
Actively involved in an evangelical Christian church
Knowledge, Skills, & Abilities, preferred
- Bibles publishing preferred
- Publishing industry knowledge (Bibles & books)
- Digital Marketing
- Print Marketing
- Paid and Organic Social
- Familiarity with Website Maintenance Terminology
- Workfront software experience
