CRM Specialist

Job Title

Job Description

CRM Specialist - APAC & ME

Join our APAC+ME Divisional team, working with best-in-class communications and CRM technology stacks to drive our ambition to produce client-driven, tailored and personalised communication that will help transform IG’s client experience.

Be part of a team that wants to revolutionise the way we communicate with our client.

So, who are we?

We’re IG Group. No, not Instagram – though we're a pretty big deal ourselves. We’re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We’ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.

We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.

Did we mention we have offices in 18 countries? Yes, when you join IG Group, you'll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let’s innovate together!

Your role in the team

As our Divisional CRM Specialist, you’ll lead the welcome and lifecycle campaigns across Singapore, UAE, Australia and Japan. Your focus will be centered around boosting customer acquisition, retention, and lifetime value, while reducing churn and identifying cross-sell/up-sell opportunities.

You will manage subscription services for the APAC and ME databases and collaborate closely with CRM Tech, marketing and product managers. You will stay updated on industry trends and best practice and will manage and mentor CRM teams within the APAC+ME Division, providing support and guidance on campaign executions.

What you’ll do

•  Develop and execute CRM strategies, tailoring campaigns for product launches and customer retention. Develop MarTech roadmaps, ensuring seamless multi-channel CRM execution across divisional markets.
• Map out and enhance customer journeys, identifying key touchpoints and areas for improvement.
• Implement personalised, data-driven lifecycle campaigns.
• Manage subscription services, focusing on acquisition, retention, and churn reduction in collaboration with marketing managers and CRM Tech.
• Analyse customer data to generate insights and track campaign effectiveness through reports and dashboards.
• Work cross-functionally with marketing, sales, product development and customer support to ensure cohesive customer experiences.
• Gather and analyse customer feedback, making actionable recommendations to improve satisfaction.
• Track key metrics and continually optimise CRM communications
• Triage and cross collaboration and management of divisional tasks & deliverables.

Who we’re looking for

You’re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

We don’t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let’s raise the bar together.

What you’ll need for this role

• A minimum of 5 years communications experience with a core focus on operational delivery using data & marketing automation tools
• Experience in CRM strategy, particularly in financial services or FinTech
• Expertise in SalesForce Marketing Cloud, data-driven CRM, HTML and journey creation.
• Strong leadership and collaborations skills.
• Ability to translate customer insights into actionable CRM Improvements
• Proficiency in MarTech roadmaps and multi-channel execution
• An understanding of key CRM engagement metrics, and how to measure, test and optimise journeys and emails/SMS/push
• A strong, creative thinker, who is innately inquisitive, with the ability to make the complex simple
• Excellent communication skills – the ability to communicate effectively with both technical and non-technical colleagues and stakeholders
• Self-motivated and organised– the ability to manage your own time and task list effectively.

How you’ll grow

When you join IG Group, we want you to have more than a job – we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we’ll support you all the way.

And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world’s best trading experience. We’d love to have you along for the ride.

The perks

It really is more than a job. We’ll recognise your talent and make sure that you can still have a life – at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off… the list goes on. 

You will also get an attractive selection of benefits working with IG, including:

• Flexible working hours and work-from-home opportunities
• Performance-related bonuses
• Pension, insurance and medical contribution
• Career-focused in-class and online training including unlimited access to LinkedIn Learning platform
• Contribution to gym memberships and more
• A day off on your birthday 
• Two days’ volunteering leave per year

Where you’ll work

We follow a hybrid working model; we reckon it’s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you’ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.

Ask our employees what their favourite thing is about working at IG, and you’ll hear an echo of ‘our culture’! That’s because you can come to work as your authentic self. The things that make you, you – like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity – can bring a fresh perspective or new skill to our business.

That’s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.

So, if you’re keen to connect with our values, and lead the charge on innovation, you know what to do.

Apply now

Number of openings