Performance Creative Strategist

About Proppel

We find, train and place Top 1% talent from LATAM in remote roles in UK & US companies to help them grow faster.

If you’re looking for the opportunity to develop your skills and work with some of the best and most exciting companies around the world, Proppel is the place for you.

Our headquarters are in London, UK, and we’re looking for top-tier talent in Latam to support our clients in the UK and the US.

Good luck with your application!

What we're looking for

Our client, a successful US-based DTC brand is seeking an experienced Creative Strategist to craft high-performing content that resonates with their American consumers. This role blends creative content creation, graphic design, video editing, and copywriting to drive engagement and conversions. The ideal candidate will have a deep understanding of the US market and culture, with at least 3-5 years of experience creating performance-driven content specifically for US audiences.

Responsibilities

• Develop innovative and engaging creative concepts for social media, email marketing, and digital campaigns tailored to US consumers.
• Design visually appealing graphics, edit videos, and produce multimedia content that drives brand performance.
• Write persuasive, on-brand copy that connects with the US audience and drives conversions.
• Collaborate with the marketing team to align creative strategies with performance goals, ensuring content is optimized for engagement and ROI.
• Stay informed on US market trends, cultural moments, and consumer behavior to create timely and relevant content.
• Use data and performance metrics to analyze the success of creative assets and iterate for improvement.
• Work closely with the paid media team to ensure creative assets are aligned with campaign strategies and audience targeting.

Requirements

• 3-5+ years of experience working in the US market, with a deep understanding of American culture, consumer behavior, and UGC trends.
• Proven experience in performance content creation, including graphic design, video editing, and copywriting.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools.
• Strong portfolio showcasing successful creative work across various digital platforms targeting US consumers.
• In-depth knowledge of social media platforms (Instagram, TikTok, Facebook) and digital content formats that perform well in the US market.
• Ability to analyze and leverage performance data to refine and optimize creative strategies.
• Excellent communication and collaboration skills, with experience working in cross-functional teams.
• Strong attention to detail, with the ability to deliver high-quality content under tight deadlines.

Benefits

• Fully remote role!
• Working directly with an epic US team of talented and creative professionals
• Lots of exposure to the market and growth opportunities
• Paid Time Off policy (21 total per year, includes US Federal Holidays)
• USD salary

Please note that you are applying to work with a US company. Therefore, all communications, including your resume, should be in English in order to be considered. Please include your portfolio or Drive with work samples.