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Senior Marketing Manager

fully flexible

Remote:

Full Remote

Contract:

Full time

Experience:

Senior (5-10 years)

Work from:

United States

Offer summary

Qualifications:

BA/BS in Business, Marketing, Finance or related field, 3-6 years experience in mobile user acquisition marketing, Experience managing large marketing budgets, Expertise with social UA tools and campaign management platforms, Strong analytical skills and proficiency in SQL.

Key responsabilities:

Oversee mobile acquisition marketing program targeting ROAS/KPI goals
Manage and optimize social marketing channels performance
Utilize data-driven strategies for performance insights and improvements
Collaborate with creative teams to enhance messaging and customer touchpoints
Work with product teams on marketing systems and customer experiences

Gametime Scaleup https://gametime.co/

51 - 200 Employees

See more Gametime offers

Job description

About Us:

Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.

With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

The Role:

The Gametime Manager/Sr. Manager, Mobile Marketing is responsible for oversight of all mobile marketing campaigns, scaling spend while achieving set ROAS/ROI goals, testing and scaling new channels, and directing creative team needs based on performance. The Manager/Sr. Manager, Mobile Marketing will report to the VP, Marketing and will have additional opportunities to manage and work on other marketing channels as needed.

What you'll be doing:

Own the mobile acquisition marketing program with an emphasis on driving scale across channels while targeting performance ROAS/KPI goals.

Manage marketing channels with an emphasis on social (i.e. Facebook, Instagram, Twitter, Tiktok, etc.) - continuously tracking and updating data, segmenting, monitoring performance, and finding new ways to improve scale and return-on-ad-spend (ROAS).

Use a data-driven approach & a vigorous testing process to evaluate hypotheses and extract insights on strategy and performance.

Collaborate with the Gametime creative team, to help create new and innovative messaging and customer touch points.

Work closely with data & product teams to implement marketing systems and tools while also working to identify opportunities to enhance the customer experience and drive additional conversions and revenue.

Develop a deep understanding of the customer experience and data flow from acquisition and engagement to drive conversions & revenues.

Assist as needed on other marketing initiatives such as app store optimization, brand testing, and CRM.

What you'll bring:

Experience managing six- to seven- figure monthly marketing budgets across a variety of mobile acquisition channels

Deep expertise with social UA tools, platforms, attribution & SKAN, and best practices ranging from campaign set up to optimizing performance to desired goals

Strong analytical skills - highly comfortable with data and meticulous about accuracy in reporting

You’re a self-starter who can execute tactically and think strategically and who will take initiative in testing new strategies while driving process improvements

Creative best practices, A/B testing, and understanding of full-funnel marketing concepts as a means to optimize performance

Our ideal candidate has:

Education: BA/BS in Business, Marketing, Finance or related quantitative analytics degree

3-6 years post-collegiate experience in a marketing focused role focused on mobile user acquisition

Experience working with third party campaign management tools, including MMPs and creative management systems, to help better optimize spend and performance

Expertise with SQL and understanding of database hierarchies

High attention to detail, you pride yourself on accuracy and find yourself constantly double checking your work

A good attitude, willing to put your head down and do whatever it takes to execute, learn, and innovate. Excellent communication skills, written and verbal, with the ability to explain your work and results to Gametime executives as needed

Persistence - never afraid to try new things, fail, and then try new strategies and approaches to succeed

Self-motivated and focused on executing well; you enjoy being hands-on

Scrappy and resourceful when facing challenges of all types

Interest in the sports/live entertainment space is a plus

What we can offer:

Flexible PTO

Competitive salary & equity package

Monthly Gametime credits for any event ($1,200/yr)

Medical, dental, & vision insurance

Life insurance and disability benefits

401k, HSA, pre-tax savings programs

Unlimited snacks, drinks

Company happy-hours, events and outings

Wellness programs

Tenure recognition

Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.