Marketing Director at Hidden Level
Position Overview:
Hidden Level is transforming airspace safety with innovative, scalable drone detection technology. We provide real-time, actionable data to enhance security across various environments.
We provide real-time, actionable data to enhance security across various environments. As we expand, we're looking for a Marketing Director to lead our marketing efforts across multiple channels. Candidates must have a proven track record of success in managing comprehensive marketing strategies. This role can be based at the Corporate office in Syracuse, NY or East Coast.
Responsibilities:
Brand Management:
- Develop and maintain a strong brand identity and ensure consistent messaging across all channels.
- Manage and execute brand campaigns to enhance brand visibility and reputation.
Content Marketing:
- Develop and manage content strategies that resonate with target audiences across various platforms.
- Ensure content aligns with brand messaging and marketing goals, supporting the buyer journey from awareness to conversion.
Account-Based Marketing (ABM):
- Lead ABM initiatives targeting high-value accounts to drive personalized marketing efforts and enhance engagement.
- Collaborate with sales teams to align ABM strategies with account-specific goals and objectives.
Industry Marketing:
- Develop and execute marketing strategies tailored to specific industries such as energy, oil and gas, telecom, defense, and homeland security.
- Create industry-specific content and campaigns to position Hidden Level as a leader in these sectors.
Press and Analyst Relations:
- Cultivate and maintain relationships with key media and industry analysts.
- Coordinate press releases, media engagements, and analyst briefings to enhance company reputation and visibility.
Marketing Analytics and Reporting:
- Establish KPIs and track performance metrics to measure the effectiveness of marketing activities.
- Provide regular reports and insights to senior leadership on marketing performance and ROI.
Strategic Partnerships and Alliances:
- Develop and manage strategic partnerships and alliances to enhance marketing efforts and expand market reach.
- Collaborate with partners on co-marketing initiatives and joint campaigns.
Collaborate Across Teams:
- Work closely with the sales and product teams to ensure marketing strategies align with business goals.
- Serve as a bridge between clients, the sales team, and the engineering team to provide clear, prioritized feedback for product development.
What we look for:
Proven Marketing Experience:
- Demonstrated success in managing comprehensive marketing strategies for technology companies.
- Deep understanding of digital marketing, content creation, and brand management.
- Proven focus on developing and achieving key performance indicators (KPIs) to drive marketing effectiveness and business growth.
Client-Centric Excellence:
- Prioritize client needs to develop exceptional experiences.
- Continuously seek to understand and address clients' requirements, ensuring high standards in all deliverables.
Initiative and Action:
- Take ownership of marketing campaigns and strategies to drive success.
- Embrace a proactive approach, valuing speed and calculated risk-taking to achieve business goals.
Technical Proficiency and Curiosity:
- Communicate complex technical concepts effectively.
- Continuously seek to learn and understand advanced technologies.
Strategic Problem-Solving:
- Provide thoughtful, solution-oriented approaches to challenges.
- Break down complex issues into manageable components and oversee their execution with precision.
Collaborative Leadership:
- Work effectively across various teams, building strong relationships and fostering teamwork.
- Lead and influence in informal structures, innovating and driving results proactively.
Innovation and Simplification:
- Stay externally aware, incorporating new ideas and practices to keep the company at the forefront of the industry.
- Think big and communicate bold directions that inspire results.
Results-Oriented Focus:
- Concentrate on key business inputs, delivering quality results in a timely manner.
- Rise to the occasion despite setbacks, always aiming for continuous improvement and excellence.
Required Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 10+ years of proven experience in leading and managing comprehensive marketing strategies for technology companies.
- Strong understanding of digital marketing, content creation, and brand management.
- Demonstrated success in account-based marketing and experience with big-ticket sales.
- Excellent communication and team leadership skills, with the ability to motivate and manage a high-performing marketing team.
- Proven ability to develop and achieve key performance indicators (KPIs) to drive marketing effectiveness and business growth.
- Ability to travel up to 10%.
Preferred Qualifications:
- Experience with Salesforce Marketing Engagement Cloud.
- Experience managing marketing efforts in a remote environment.
- Prior experience in the technology sector beneficial.
Compensation and Benefits: Hidden Level offers a competitive salary and a comprehensive benefits package, including health insurance, paid parental leave, flexible time off, 401(k) with employer contributions, life insurance, and disability insurance. The company also provides a remote or hybrid work environment and potential stock options.
Salary Range: The anticipated salary range for this position based out of Syracuse, NY is estimated at $130,000 to $170,000 annually. Please note that the salary information is a general guideline only. Hidden Level considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/ training, key skills as well as market and business considerations when extending an offer.
Equal Opportunity Employer: Hidden Level is an Equal Opportunity/ Affirmative Action employer. All qualified individuals are encouraged to apply and will be considered for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, age, veteran, disability status, or any other federal, state, or locally protected category.
Security Note: Due to the nature of Hidden Level’s technology, only U.S. citizens or Green Card holders can be considered for this position.
