Director of Channel Marketing

Overview:

DDN Storage is seeking great candidates to join our dynamic team of passionate customer-enabling technologists!

This is an incredible opportunity to be part of a company that has been at the forefront of AI and high-performance data storage innovation for over two decades. DDN Storage is a global market leader renowned for powering many of the world's most demanding AI data centers, in industries ranging from life sciences and healthcare to financial services, autonomous cars, Government, academia, research and manufacturing.

"DDN's A3I solutions are transforming the landscape of AI infrastructure." – IDC

“The real differentiator is DDN. I never hesitate to recommend DDN. DDN is the de facto name for AI Storage in high performance environments” - ~ Marc Hamilton VP, Solutions Architecture & Engineering | NVIDIA

DDN Storage is the global leader in AI and multi-cloud data management at scale. Our cutting-edge storage and data management solutions are designed to accelerate AI workloads, enabling organizations to extract maximum value from their data. With a proven track record of performance, reliability, and scalability, DDN Storage empowers businesses to tackle the most challenging AI and data-intensive workloads with confidence.

Our success is driven by our unwavering commitment to innovation, customer-centricity, and a team of passionate professionals who bring their expertise and dedication to every project. This is a chance to make a significant impact at a company that is shaping the future of AI and data management.

Our commitment to innovation, customer success, and market leadership makes this an exciting and rewarding role for a driven professional looking to make a lasting impact in the world of AI and data storage.

The Director/Senior Director of Channel Marketing at DDN will play a critical role in building and executing a comprehensive channel marketing strategy that drives pipeline growth and revenue outcomes through key partners. This role is essential for establishing and enhancing relationships with strategic partners, including Nvidia, Supermicro, Oracle Cloud, AWS, Azure, GCP, and major server vendors and resellers.

The ideal candidate will be based in the Bay Area and possess deep experience in channel marketing within the technology sector, particularly with an emphasis on AI, cloud, and data infrastructure.

Key Responsibilities:

 Channel Strategy Development & Execution:

• Develop and implement a channel marketing strategy focused on driving revenue through key partners such as Nvidia, Supermicro, Lenovo, Dell, Oracle Cloud, AWS, Azure, GCP, and key resellers like CDW and WWT.
• Identify and prioritize opportunities within the partner ecosystem to maximize DDN’s market presence and revenue.
• Collaborate with sales and product teams to align marketing strategies with partner objectives and business goals.

Partner Engagement & Enablement:

• Build strong relationships with partner marketing teams, ensuring DDN is top-of-mind for joint marketing and sales initiatives.
• Develop partner-specific marketing programs that include co-branded content, joint events, webinars, and demand generation campaigns.
• Provide ongoing training and enablement to partner sales and marketing teams to effectively position and sell DDN solutions.

Pipeline Growth & Revenue Acceleration:

• Drive pipeline growth and accelerate revenue outcomes by developing and executing marketing campaigns that target joint solutions with Nvidia, Supermicro, and cloud partners.
• Collaborate with the sales team to identify opportunities for co-selling and upselling through channel partners.
• Track, analyze, and report on the effectiveness of channel marketing programs, adjusting strategies to ensure continuous improvement and alignment with revenue goals.

Joint Marketing Initiatives:

• Lead the planning and execution of joint marketing initiatives, including digital marketing campaigns, account-based marketing (ABM), events, and partner-specific promotions.
• Leverage DDN’s strong relationships with Nvidia Cloud providers, server vendors, and resellers to create high-impact marketing activities that resonate with target audiences.

Market Intelligence & Competitive Analysis:

• Conduct market research to stay informed of industry trends, partner strategies, and competitive landscape.
• Provide insights and recommendations to senior leadership on how to capitalize on market opportunities through channel marketing efforts.

Cross-Functional Collaboration:

• Work closely with DDN’s corporate marketing, product marketing, demand generation, and field marketing teams to ensure a cohesive and integrated approach to channel marketing.
• Collaborate with partner account managers and sales leaders to ensure alignment on goals and execution of joint strategies.

Qualifications:

• Experience: 10+ years of experience in channel marketing, with a proven track record of driving revenue growth through strategic partnerships in the technology sector.
• Expertise: Deep understanding of the AI, cloud, and data infrastructure markets, with experience working with partners such as Nvidia, Supermicro, and major cloud providers.
• Leadership: Strong leadership skills with the ability to influence cross-functional teams and partners.
• Strategic Thinking: Ability to think strategically and develop long-term plans while executing short-term initiatives.
• Communication: Excellent communication and interpersonal skills, with the ability to build and maintain relationships with partners and internal stakeholders.
• Location: Remote in the Bay Area, California.

 Salary range: $217,446.00 - $271,807

DDN has a very strong orientation towards these 4 characteristics and any successful employee will demonstrate these capabilities: 

Self-Starter - Takes independent action to identify and solve problems. Seeks out relevant information needed to make decisions. Gets involved with new initiatives. 

Success/Achievement Orientation - Delivers quality results consistently. Targets, achieves (or exceeds) measurable results. Sets challenging goals, focuses on critical priorities, and is accountable. 

Problem Solving - Recognizes problems and responds with a systematic assessment that identifies and addresses cause of issue. Practical, realistic, and resourceful. 

Innovative - Builds and improves key business processes that enhance the effectiveness of DDN. Generates new ideas, challenges the status quo, and solves problems creatively.

DataDirect Networks, Inc. is an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, transgender, sex stereotyping, sexual orientation, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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