Senior Manager, Paid Social

About the Role

The Senior Manager of Paid Social is responsible for driving the day-to-day oversight and execution of Paid Social investment in the most effective way for Old Navy. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc., providing a centralized activation arm for Paid Social investment across Gap Inc.’s brands. In this role, you will work closely with the Director, Paid Social, Channel Planning team, and Gap Inc.’s Media Agency partners to drive efficiency and effectiveness in all Paid Social investment, leveraging strong channel expertise and a cross-portfolio perspective. You will also collaborate with other Gap Inc Social leads to identify opportunities for greater economies of scale and synergies across the four brands.

What You'll Do

• Manage day-to-day Paid Social activation and execution, acting as the main point of contact with Media Agency resources dedicated to Paid Social 
• Lead communication with Media Agency in regards to Social strategy and execution, including pacing and performance, investment decisioning, and testing and learning roadmaps to deliver effectiveness across Old Navy’s Paid Social investment
• Consistently monitor Paid Social investment activity against target KPIs identified in marketing briefs, surfacing potential challenges or opportunities to optimize activity
• Regularly conduct research and due diligence to identify Paid Social innovation opportunities and best practices that will elevate Gap Inc.’s brands in the marketplace
• Act as the main point of contact with the Measurement and Interpretation team to monitor and refine measurement and reporting practices
• Lead packaging and socialization of insights, innovation opportunities, and best practices identified by the Paid Social team
• Establish and drive continuous improvements to ROI by understanding the current and future Paid Social landscape and identifying opportunities to improve effectiveness
• Support Director in managing relationships with key publishers and platforms by keeping informed of evolving offerings and emerging partnership opportunities that can provide incremental value for Gap Inc.

Who You Are

• 5+ years marketing experience with 4+ years experience in paid social investment
• Extensive experience planning and executing paid social media campaigns
• Deep knowledge of paid social channels, technologies, best practices, and trends 
• Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change
• Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across
• Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work