Offer summary
Qualifications:
15+ years of product marketing experience in B2C, Bachelor’s degree, Proven success in developing go-to-market strategies and positioning, Able to lead and mentor a team, Strong analytical and leadership skills required.
Key responsabilities:
- Develop and implement product marketing strategies
- Lead customer segmentation and go-to-market plans
- Conduct customer research and competitive analysis
- Create business cases and get buy-in for new products
- Collaborate with cross-functional teams on program launches