Senior Field and Demand Gen Marketing Manager

Our story

Strada is a technology-enabled, people powered company committed to delivering world-class payroll, human capital management, and financial management solutions to organizations globally.

With a team of more than 8,000 experts and over 30 years of expertise, Strada blends leading-edge technology with human ingenuity to help businesses across the globe design and deliver at scale. Supporting over 1,400 customers in 33 countries, Strada partners with customers at every stage of their journey, to help drive their vision forward.

It’s why we’re so driven to connect passion with purpose. Our team’s experience in human insights and cloud technology gives companies and employees around the world the ability to power confident decisions, for life.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Strada is the perfect place to put your passion to work.

To learn more about us, visit stradaglobal.com

As the Senior Field and Demand Generation Manager at Strada, you will bring you marketing expertise to our Professional Services division across North America. This role will be pivotal in driving demand generation, enhancing Strada´s differentiation in the market, increasing customer intimacy and fueling growth.

This role will need to balance strategic vision with hands-on execution, working closely with the North American sales leadership team and collaborating with marketing peers globally. Your experience and skills will be essential in boosting demand generation, increasing Strada´s brand awareness and generating sales opportunities for our North American sales organization.

This role includes managerial responsibilities and will report directly to the Marketing Lead for North America and UKI.

Responsibilities:

• Develop and implement a regional, digital-first marketing strategy focused on demand generation (MQO/SQO) to achieve sales goals.
• Maintain regular, two-way communication with sales and leadership teams regarding marketing programs and initiatives.
• Lead and develop high-performing marketing programs that deliver results-oriented demand generation across multiple channels.
• Collaborate with sales teams to create tailored sales messaging and experiences for key client and prospect engagements.
• Represent Strada at regional trade shows, conferences, and events.
• Provide reporting and analytics on the effectiveness of marketing campaigns and activities using CRM and marketing automation systems.
• Foster close collaboration and enhance partner programs with leading technology providers in your region to drive demand.
• Work with the global marketing team to roll out local campaigns and actively contribute to their execution.
• Management responsibility for both marketing and sales development rep resources.

Experience and Skills:

• Minimum of 7 years of marketing management experience.
• Extensive knowledge of the North American market.
• Industry experience in Outsourcing Services, Professional Services, Software, or Technology, preferably in payroll and/or Human Resources, is desirable but not mandatory.
• Strategic thinker with the ability to translate market requirements and complex technical features into cohesive value propositions and well-conceived marketing programs.
• Proven ability to plan, organize, monitor, and execute multiple projects on time and within budget.
• Self-starter with a hands-on mentality, capable of executing campaigns independently.
• Experience with content creation, marketing automation tools, and lead nurturing.
• Strong understanding of branding, lead generation, and sales processes, with a track record of delivering successful demand generation programs.
• Deep expertise in electronic and social marketing strategies and programs.
• Excellent written and verbal communication skills, along with expert presentation abilities.
• Highly organized, capable of thriving in a fast-paced, international, and complex matrix environment.
• Ideally, prior experience with ABM (Account-Based Marketing) and ICP (Ideal Customer Profile) marketing.
• Preferably, marketing experience across both private and public sectors.
• Previous experience in team management.

Benefits

We offer programs and plans for a healthy mind, body, wallet and life because it’s important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options. 

By applying for a position with Strada, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Strada’s employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test.  You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Strada is committed to diversity, equity, and inclusion. We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Strada, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

Diversity Policy Statement

Strada is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law.   In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Strada provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Strada.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Salary Pay Range

Minimum :

Maximum :

Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: https://bit.ly/Alight_Benefits

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.