Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
The Global Field and Go To Market (GFM) team consists of Digital, Campaigns, Field, Partner, Services and Industry marketing globally at Workday, responsible for building fully integrated marketing plans to generate demand and accelerate pipeline in the markets we serve across the globe.About the Role
Are you an experienced marketing professional looking for a unique and exciting opportunity to lead a world-class team? Look no further! Workday Inc is seeking a Senior Director to join our Global Field and Go To Market (GTM) Programs Office. In this role, you will have the chance to make a significant impact on our marketing strategies and initiatives, while collaborating with exceptional leaders and teams around the world.
Develop an economic model for functional investments, ensuring program funds are allocated effectively.
Develop a worldwide Field Marketing and GTM planning strategy, using industry frameworks to achieve our most important goals.
Collaborate with the central Marketing Operations organization to address measurement and operational needs.
Lead the budgeting process, ensuring funds are allocated in alignment with our target ratios.
Build a model that demonstrates how all GFM activities align with our strategic goals and key performance indicators.
Provide strategic advice to the GFM leadership team, offering insights on business performance and market trends.
Define our global strategy and resource models, driving growth, pipeline development, and annual contract value (ACV).
Advise on metrics and analysis for program performance and effectiveness.
Partner with GFM leads to build a unified global GFM plan, review process, and strategy.
About You
Basic Requirements:
15+ years of marketing experience, with a focus on field and go-to-market strategies.
8+ years of Demonstrated ability to lead marketing teams globally, fostering collaboration and driving results.
Exceptional analytical and problem-solving abilities.
Excellent communication and presentation skills.
Ability to work independently and collaborate effectively within a team.
Possesses a business/marketing degree or equivalent work experience.
Other Qualifications:
Demonstrates critical thinking and hands-on execution to drive program success.
Proven track record of driving marketing programs that generate pipeline growth
Proficient in collaborating with individuals at all organizational levels, including executive management, sales, and operations.
Recognized as an inspiring leader in marketing best-practices, with a passion for communicating and advocating for business priorities.
Understands how to actively engage and nurture advocacy among C-Level audiences.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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