Freelance Social Media Manager - TikTok & Engagement Specialist

About Us

We're on a mission to empower individuals and communities through impactful local reporting. By investing in local journalism, we aim to enhance civic participation and strengthen democracy from the ground up. Through original reporting and human-focused storytelling, we shed light on issues and policies that shape our lives, fostering a more informed and engaged community. Join our dynamic and growing team as we work to transform the media landscape with fresh ideas and a passionate approach.

Position Overview

We are seeking a Freelance Social Media Manager to join our remote team. The ideal candidate will have a strong background in social media management, particularly with TikTok, and be adept at creating engaging content across multiple platforms. This role will involve crafting and executing social media strategies to drive growth and engagement while working closely with various teams.

Key Responsibilities

• Manage and publish content across all social media platforms for designated properties.
• Ensure consistency in voice and tone across social channels.
• Develop and publish content designed to drive growth and engagement on Instagram, Facebook, and TikTok.
• Collaborate with Civic Impact and Community teams to enhance projects, performance, and best practices.
• Act as the primary point of digital reporting and audience development as news breaks.
• Create and execute a comprehensive social media strategy, including audience growth plans and content calendars.
• Drive traffic to newsletters through engaging and timely social media posts.
• Provide insights on social media trends to optimize content packaging and engagement.
• Generate creative, social-first content to reach new and niche audiences.
• Edit and A/B test content to maximize engagement.
• Schedule and manage content from internal and external creators.
• Coordinate with reporters and editors to promote their stories on social media.
• Perform other duties as assigned.
  
  

Ideal Candidate

• 4+ years of professional experience in the media industry.
• Proficiency in English.
• 2-3 years of hands-on experience creating content for social channels, with a focus on diverse audiences.
• Deep understanding of content creation protocols and social media best practices, especially for Facebook, Instagram, and TikTok.
• Experience with social media analytics tools and a strong grasp of engagement metrics and growth strategies.
• Ability to independently manage multiple projects and tasks.
• Interest or experience in a fast-growth startup environment.
• Background or interest in journalism or the news industry.
  
  

Compensation

Hourly Rate: $26.00

Full-time commitment of 40 hours per week.

Equal Opportunity

We are an equal opportunity employer and encourage candidates from all backgrounds to apply. We value diversity and are committed to creating an inclusive environment for all employees.

Employment Type: Full-Time