Performance Media Manager - Social Media Strategy & Optimization

Description

Are you passionate about shaping how brands connect with their audience on platforms like TikTok, Instagram, Facebook, and more? This role involves leading the strategy, execution, and optimization of paid social media campaigns across multiple platforms, including Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube. You will collaborate with a diverse team in a fully remote environment, where your ideas can make a real impact.

What We Offer

• Fully remote work - enjoy the flexibility of working from home!
• Competitive salary
• Flexible time off with inclusive holiday benefits
• Comprehensive medical, dental, and vision insurance
• Fully vested 401(k) matching
• A vibrant, collaborative work culture with a diverse team
  
  

Responsibilities

• Collaborate with the account team to build, deploy, and optimize paid social campaigns to achieve business goals.
• Design and implement A/B testing, brand lift surveys, and other measurement studies to drive effective results.
• Ensure timely delivery of campaign reports to clients and maintain accurate performance tracking.
• Analyze campaign performance, provide actionable insights, and make recommendations for improvement.
• Develop strong relationships with media sales partners and manage day-to-day campaign needs.
• Create and execute media strategies aimed at driving key outcomes like brand awareness, online conversions, and offline sales.
• Utilize campaign briefs and audience research to develop targeted audience strategies.
• Keep detailed records of media plans and performance reports for each campaign.
• Stay updated on emerging marketing platforms and techniques, and innovate new strategies to advance client advertising.
  
  

Requirements

• Bachelor's degree and 5+ years of experience in paid social media.
• Enthusiasm for influencer marketing and a strong desire to deepen knowledge in social media analytics and audience strategies.
• Proactive multitasking skills with excellent communication, organizational, and numerical accuracy.
• Proven track record of managing large social media budgets (\(150-\)350k per month) and optimizing media spend.
• Proficient in various social media platforms, including Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube.
• Strong experience with Microsoft Excel.
  
  

Bonus Points

• Experience with third-party ad-serving, tracking, and analytics systems.
• Background in marketing technology or media startups.
• Passion for social media and influencer marketing.
  
  

Salary Range

\(80,000 - \)100,000

About Us

We are a leading player in the influencer marketing industry, leveraging AI-powered technology to connect brands with a vast network of social media influencers. Our platform offers seamless talent discovery, comprehensive brand safety, and innovative media strategies. We partner with top brands and are committed to creating impactful advertising solutions. We are an equal opportunity employer and value diversity in our team.

Employment Type: Full-Time