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Senior Product Marketing Manager

extra holidays
Remote: 
Full Remote
Contract: 
Full time
Experience: 
Senior (5-10 years)
Work from: 
United States

Offer summary

Qualifications:

3-5+ years of product marketing experience in healthcare, Strong analytical and writing skills.

Key responsabilities:

  • Develop go-to-market strategies for new product launches
  • Optimize member engagement and craft compelling messaging
Sana logo
Sana Insurtech: Insurance + Technology Scaleup https://www.sanabenefits.com/
51 - 200 Employees
About Sana
Sana is on a mission to make healthcare understandable, accessible, and affordable for all. The first step: better health plans for small businesses. We help small businesses offer high-quality benefits, save on healthcare costs, and avoid expensive employee turnover. Our members get comprehensive medical, dental, and vision coverage, plus access to over a dozen $0 healthcare options — such as virtual pediatrics, mental health, and maternity care. By bringing healthcare innovation downmarket to the generally neglected small business sector, Sana is laying the groundwork for a healthcare revolution. Sana is hiring in Operations, Product, Engineering, Sales and more - APPLY TODAY! http://bit.ly/joinsana
See more Sana offers

Job description

Sana’s vision is to make healthcare easy.

All of us can agree healthcare is simply too hard in the US. And our members feel that pain day in and day out. We aim to create an experience that simply feels easy when you need to access our healthcare system. If you need something, you know where to go to get it with care that is a click (or as few clicks as possible!) away.

What’s beautiful about a vision oriented toward “easy” is how it imparts a singular feeling. We instinctively know as humans when something is easy versus hard, even if we can’t explain why. We fight as a company to make an easy pathway available to all our members at every stage of their healthcare journey. If you feel passionate about delivering better healthcare to small businesses through a seamless care experience and affordable benefits, join us!


We are seeking a Senior Product Marketing Manager to lead our efforts in promoting our options for convenient, personalized, and high-quality health benefits and care. You’ll report to our Director of Product and work closely with our highly collaborative product, design, engineering, data, clinical, operations, and growth teams. If you excel in go-to-market strategy, member engagement optimization, data analysis, and messaging, we’d love to hear from you!

What You Will Do:
  • Develop and execute go-to-market strategy, leading the development and implementation of new product launches, ensuring alignment with business goals and market opportunities
  • Optimize member activation and engagement, leveraging data insights to design, build, and execute end-to-end strategies for connecting with our members such as in-app experiences, email and SMS campaigns, collateral, video walk-throughs, etc
  • Craft compelling messaging and product positioning that resonates with our target audiences while ensuring consistency across all channels
  • Conduct market research to stay informed about industry trends, competitive landscape, and customer needs, and translate these insights into actionable strategies
  • Advocate for the product, supporting the creation of demos, training sessions, and presentations for various internal and external stakeholders
  • Support cross-functional marketing initiatives, as needed


    • About You:
  • 3-5+ years of relevant product marketing experience with prior experience in healthcare, insurtech, and/or D2C healthtech start-up a plus!
  • Strategic thinker with a strong bias for action. Proven track record of developing and executing successful go-to-market strategies and engagement campaigns
  • Data-driven. Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
  • Exceptional and creative writer, with the ability to translate complex topics into easy-to-understand language that engages members to take action with their health. 
  • Collaborative leader. Ability to influence and work effectively with cross-functional teams in a remote-first environment.
  • User advocate. Passionate about creating fantastic user experiences, driving cohesive user journeys alongside product designers.
  • Outstanding Communicator. You know how to both listen and get the message out, whether it’s in-person, over the phone, in writing, via email, slack, carrier pigeon, etc.
  • You are hungry for more knowledge. You ask questions from a place of genuine curiosity and humility. You assume the best intentions without shying away from solutions-oriented debate. You meet your teammates with compassionate candor to solve problems together for our customers.
  • You remain flexible, and resilient, and foster a culture of continuous learning even in the face of hardship. You take care of yourself so you can be there to support your teammates. 
  • You bring a bias for action paired with intelligent risk-taking. You keep the ball moving forward at each step; take action and make a decision even with imperfect data. You make bold bets to positively impact the healthcare industry while recognizing the potential friction that comes with innovation.
  • You embrace responsibility. You follow through on your commitments and foster trust with your colleagues. You own your mistakes and are accountable to others, knowing everyone shares in our success through equity in Sana.
  • Passionate. You are excited to make quality healthcare easy and join us on our mission to Deliver better healthcare to small businesses through a seamless care experience and affordable benefits that are understandable, accessible, and affordable


    • Benefits
  • Stock options in rapidly scaling startup
  • Flexible vacation
  • Medical, dental, and vision Insurance 
  • 401(k) and HSA plans
  • Parental leave
  • Remote worker stipend
  • Opportunity for career growth
  • Dynamic start-up environment

    • Sana is a modern health plan solution for small and medium businesses. We use a more efficient financing structure and integrated technology solutions to cut out wasteful spending and get members access to better quality care at lower costs. Founded in 2017, we are an experienced team of engineers, designers, and health system operators. We have the financial backing of Silicon Valley venture firms and innovative reinsurance partners. If you are excited about building something new and being a part of fixing our broken healthcare system from the inside, please reach out!

    Required profile

    Experience

    Level of experience: Senior (5-10 years)
    Industry :
    Insurtech: Insurance + Technology
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.
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