Product Marketing Manager

Description

About Cellebrite: 

Cellebrite’s (Nasdaq: CLBT) mission is to enable its customers to protect and save lives, accelerate justice, and preserve privacy in communities around the world. Cellebrite is a global leader in Digital Intelligence solutions for the public and private sectors, empowering organizations to master the complexities of legally sanctioned digital investigations by streamlining intelligence processes. Trusted by thousands of leading agencies and companies globally, Cellebrite’s Digital Intelligence platform and solutions transform how customers collect, review, analyze and manage investigative digital data in legally sanctioned investigations.  

 About the role: 

We’re looking for a growth-mindset product marketer to join our growing global team. The Product Marketing Manager will be responsible for supporting the marketing plan for one of Cellebrite’s solutions. This includes developing major themes for target markets, developing and supporting marketing plans for products and offerings, developing buyer personas, building positioning and messaging, and managing content development. The Product Marketing Manager will work closely with product management, corporate and field marketing, sales, sales enablement/training, and channel management to develop and execute marketing strategies. 

Responsibilities: 

• Manages and executes marketing plans, including major campaign themes, target markets, industry landscape, and product releases 
• Develops product messaging that differentiates new products and services from others in the market 
• Manages creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events 
• Works closely with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the GTM plan aligns with the organization's overall strategy and goals. She/he will also collaborate with external partners, such as agencies or vendors, to ensure that the plan is executed effectively and efficiently. 
• Leads or assists in the creation of enablement content for direct and indirect sales resources (e.g., playbooks, battlecards, scripts, presentations, training modules, demos) 
• Collaborates with formal sales enablement function and/or sales operations on a well-defined sales enablement plan  

Education and Experience: 

• Bachelor’s degree required or relevant work experience. 
• Three to five years product, solution, or channel marketing experience 
• Federal marketing, digital forensics, or similar industry expertise strongly desired 
• Outstanding communication, presentation, and leadership skills 
• Can develop content strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs 
• Can leverage channels/social media platforms/marketing tools to connect with sales resources, buyers, and channel partners 
• Understanding of digital forensics market 
• This position is a Remote position, ideal candidate is located on the East Coast

Ideal candidate: 

• Collaborative 
• Analytical, particularly regarding pipeline data and win/loss reports 
• Rational/logical 
• Creative 
• Innovative 
• Detail-oriented 

Cellebrite is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.