Match score not available

Marketing Manager

Remote:

Hybrid

Salary:

86 - 192K yearly

Experience:

Senior (5-10 years)

Work from:

Prague (CZ)

Offer summary

Qualifications:

5+ years experience in marketing and advertising, Fluent in English, Czech and Slovak.

Key responsabilities:

Grow local presence through campaigns
Execute marketing plans across various verticals
Translate business goals into actionable campaigns with strong ROIs
Collaborate with central marketing teams and oversee local marketing communications
Prospect new acquisition channels and manage team of local marketers

Bolt Fintech: Finance + Technology Unicorn https://bolt.eu/

1001 - 5000 Employees

HQ: Tallinn

See more Bolt offers

Job description

Your missions

<gh-intro>
<text>

We are looking for a hands-on marketing manager to grow Bolt's presence in Czech and Slovakia. You will be working closely alongside our local marketing team, regional marketing manager, local operations team, and the HQ teams to acquire new riders, drivers, and eaters.

</text>

</gh-intro>

<gh-about-us>
<title>About us</title>

<text>

Bolt is one of the fastest-growing tech companies in Europe and Africa, with over 100 million customers in 45+ countries. We’re a global team of more than 100 nationalities joined on a common mission – to make cities for people, not cars. And we need you to make it happen!

</text>

</gh-about-us>

<gh-role-detail>

<title>About the role</title>

<text>

As a Marketing Manager you'll be a part of the Local Marketing team, reporting to the Regional Marketing Manager. You will be the main person responsible for executing marketing initiatives across our rides and food business verticals in 2 markets.

You will need to be hands-on in planning and able to work with marketing initiatives independently, while simultaneously being capable of taking a holistic approach to your local markets to manage your team and establish a clear strategy, manage budgets, and collaborate well with other centralized marketing teams.

</text>
</gh-role-detail>

<gh-responsibilities>
<title>Your daily adventures will include:</title>
<bulletpoints>

<point>Grow our local presence across Czech and Slovakia by launching campaigns that resonate well with the local audience</point>
<point>Define and execute marketing plans across the ride-hailing, food, market and rentals verticals, expertly navigating through the marketing mix and marketing funnel, and understanding what keeps the needle moving for an app-based consumer platform such as Bolt</point>
<point>Translate high-level business goals into tangible and actionable local campaigns with strong ROIs toward user acquisition, conversion, and retention</point>
<point>Collaborate across departments and with the central marketing teams, such as performance, design, brand, lifecycle, SoMe, influencers, and growth to support executing global campaigns, as well as ensuring alignment and brand compliance</point>
<point>Oversee our local social media channels, launch communications such as push notifications, in-app messages, emails, and blog posts, and essentially stay on top of all external marketing-related communication going out locally</point>
<point>Prospect new acquisition channels, both online and offline to increase our actual users</point>
<point> Provide stakeholders and peers with well-structured reports, as well as make conclusions and recommendations based on key marketing metrics and a large number of data points</point>
<point>Manage a team of amazing local marketing colleagues</point>

</bulletpoints>
</gh-responsibilities>

<gh-requirements>

<title>About you:</title>

<point>5+ years of relevant experience in marketing, and advertising, preferably with app-based platforms or from well-known consumer brands.</point>
<point>Proven ability to prepare and work with budgets, and develop and execute marketing strategies.</point>
<point>Demonstrated ability to create digital marketing campaigns with strong impact and performance.</point>
<point>Know your way around marketing analytics and digital measurement metrics, and can make and present data-based suggestions for signoff.</point>
<point>You are experienced with metrics such as CAC, CPM, CPA, CTR, LTV, Reach, and Impressions, and have preferably been working with paybacks, incrementality, profit rates, as well as acquisition, conversion, and retention rates.</point>
<point>Fluent in English, Czech and preferably in Slovak too, both written and spoken.</point>
<point>You are an independent, proactive, and ambitious person who enjoys high-paced environments and being a part of a rapidly growing, entrepreneurial-minded business.</point>
<point>You have a creative flair and a lot of structure in your way of working.</point>
<point>You pay attention to details, simultaneously knowing the importance of speed as the company moves quickly ahead.</point>
<point>Furthermore, you’re a "people person" and an excellent communicator who naturally builds good relations.</point>

</bulletpoints>
<text>

Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!

</text>
</gh-requirements>

<gh-perks>

<point>Play a direct role in shaping the future of mobility.</point>
<point>Impact millions of customers and partners in 500+ cities across 45 countries.</point>
<point>Work in fast-moving autonomous teams with some of the smartest people in the world. </point>
<point>Accelerate your professional growth with unique career opportunities.</point>
<point>Get a rewarding salary and stock option package that lets you focus on doing your best work.</point>
<point>Enjoy the flexibility of working in a hybrid mode.</point>
<point>Take care of your physical and mental health with our wellness perks.</point>

</bulletpoints>
<text>*Some perks may differ depending on your location.</text>
</gh-perks>

</bulletpoints>
</gh-extra-credits>

#LI-Hybrid