SEO Analyst, Blue Corona

About Blue Corona:

Blue Corona is a technology-enabled digital marketing company that helps home services companies increase their leads and sales, optimize their marketing investments, and differentiate their brands online. Blue Corona deploys inbound and outbound internet marketing strategies such as paid media (PPC) advertising, search engine optimization (SEO), email marketing, website design & development, and marketing analytics services to measurably increase marketing performance.

Blue Corona offers its clients a full set of services for website creation, hosting, administration, and maintenance. This includes design, development, & launch of new websites, ongoing hosting, security, & website administration services, and ongoing website update services such as promotions, campaigns, landing pages, add-on functionality, and other miscellaneous services. We do most of our Development in the WordPress ecosystem, and most of our deployments are on WPEngine. Our websites make extensive use of tracking technologies to power our analytics and engagement tools to increase lead conversions.

Blue Corona is authorized to do business in many, but not all, states. If you are not located in a state where Blue Corona is registered, you will not be eligible for employement.

*Please note, we are only able to hire those who currently reside in either EST or CST time zones, not including New York, Illinois, Massachusetts, Columbus, OH, or Philadelphia, PA.

Summary of Position:

As an SEO Analyst, you'll be responsible for guiding the SEO strategy for our clients and responsible for executing SEO-driven lead-generation campaigns for our larger clients. We primarily serve small and medium-sized businesses. Home services (think plumbers, HVAC, remodelers) are the majority of our client base, but we work with professional, B2B companies as well as national and publicly traded organizations as well. A background in these industries is a plus but is not required. You must, however, be willing to learn about various types of industries and treat each client’s business as if it were your own! 

Position Responsibilities:

• Own strategy and execution on a number of clients with ongoing SEO campaigns with the goal of increasing SEO KPIs: search visibility, visits, leads, on-site behavior metrics, and conversion rate
• Set monthly strategy for your own clients and coordinate execution between different teams, including Account Management, Copywriting, Web Development, and more
• Communicate progress and complete technical SEO and strategy requests as they come in from the Account Management team
• Monitor industry trends and keep the team’s strategy up-to-date on the full breadth of search algorithm factors, including site code and structure, content and onsite factors, backlink profiles, link building, and local SEO signals
• Train fellow members of the Organic team and new hires, improving their SEO mastery and growth and solving client-related issues, including technical SEO, content development, keyword strategy, and off-site authority building
• Consult on SEO best practices including content marketing, local SEO, mobile SEO, site migrations, technical SEO, and more
• Specialize in use of various tools such as Google Analytics, Google Search Console, Screaming Frog, Google Trends, Moz Pro, Yext, and more

Requirements

Minimum Requirements:

• 1-3 years of experience in strategy and execution of Search Engine Optimization (SEO)
• Passed and earned updated Google Analytics Individual Qualification
• Hands-on experience using tools such as Google Analytics, Google Search Console, Screaming Frog, Google Trends, Moz Pro, Yext, and more
• Exemplary organization and time management skills with the ability to handle several projects simultaneously
• Extreme attention to detail with respect to writing accuracy, grammatical correctness, etc.
• Strong work ethic and a "do whatever it takes to get the job done" attitude
• Experience working with the home services industry is a plus

Benefits

We’ve got you covered:

Blue Corona is proud to offer a variety of benefits to support employees and their families, including:

• Remote-First Environment
• Quarterly Bonus Plans
• Medical, Dental, & Vision Insurance
• Company 401(k) Matching
• Monthly Phone & Data Stipend
• Generous Paid Time Off (PTO) Policy
• Health Savings Account with Employer Contribution
• Casual dress code
• Company-branded swag

About EverService Holdings, LLC:

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, Nexa Healthcare, RYNO Strategic Solutions, iLawyer Marketing and Strike Healthcare. For more information, visit EverService at https://everservice.com/ .

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.