Director, Product Marketing

Description

• Strategic Marketing Planning: Develop and implement a comprehensive product marketing strategy that supports EO’s business goals and enhances the member experience. Focus on increasing member acquisition, engagement, retention, and satisfaction. 
• Product Positioning & Messaging: Craft clear, compelling, and differentiated messaging for EO’s products and services that resonate with target audiences. Ensure consistent messaging across all marketing channels and member touchpoints.
• Drive Growth: Directly contribute to the organization's Growth OKRs by enhancing member engagement, acquisition, and retention through targeted marketing initiatives.
• Go-to-Market (GTM) Strategy: Lead the development and execution of GTM plans for new product launches and enhancements. Collaborate with cross-functional teams to ensure successful product rollouts and adoption among members.
• Member Journey: Map and consistently update the customer journey documentation. Leverage these insights for all programs and launches to align products with member needs.
• Member Insights & Market Research: Conduct market research and gather member insights to inform product development, positioning, and marketing strategies. Identify trends, member needs, and opportunities to enhance EO’s product offerings.
• Content Development: Oversee the creation of compelling content that communicates the value of EO’s products and services, including marketing collateral, case studies, webinars, and product videos.
• Collaboration with Regional & Chapter Teams: Work closely with regional and chapter teams to tailor marketing strategies and campaigns to address the unique needs of members in different regions and chapters.
• Performance Tracking & Optimization: Monitor and analyze the performance of product marketing initiatives. Use data-driven insights to optimize campaigns and improve member engagement and satisfaction with EO’s offerings.
• Stakeholder Management: Engage with internal stakeholders, including the Product, Communications, Creative Services, and Growth teams, to ensure alignment on product marketing goals and strategies. Act as a primary liaison with the Product Team, ensuring a strong partnership and integration of efforts.
• Team Leadership: Manage and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and continuous improvement. Leverage both internal and external resources to build a high-performing team. 

• Bachelor’s degree in marketing, business, communications, or a related field.
• 8+ years of experience in product marketing with a proven track record of launching and marketing products that drive engagement and satisfaction.
• Strong understanding of customer segmentation, product positioning, value proposition development, and customer journey mapping.
• Experience managing and developing high-performing teams, including geographically dispersed teams.
• Excellent communication skills, with the ability to craft compelling messaging, influence stakeholders at all levels, and build consensus across departments and cultures.
• Analytical mindset with expertise in leveraging data to drive decision-making, optimize marketing strategies, and track performance.
• Deep knowledge of product marketing principles, including go-to-market (GTM) strategy, positioning techniques, and content development.
• Strong leadership abilities and collaborative skills, capable of managing teams effectively and working across various departments.
• Familiarity with the franchise or membership-based organization sector is a plus.
• Experience in driving innovation and fostering a culture of continuous improvement.
• International experience and multilingual skills preferred.

• Ability to accommodate flexible work hours and operate in a global remote environment.
• Willingness and availability to travel within the US and internationally up to 5% of the time is required.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties and responsibilities of the role.