### Opportunity Overview
Join a forward-thinking organization focused on enhancing the retail landscape through a multi-channel marketing audience segmentation platform. This role will emphasize the development and implementation of AI/ML-based marketing segmentation strategies, translating them into clear technical product requirements.
### Key Responsibilities
- **Platform Development**: Lead efforts in developing our audience segmentation platform, prioritizing the integration of AI/ML strategies and translating them into actionable technical documentation.
- **Expertise & Collaboration**: Share deep knowledge on personalization-based segmentation systems and data quality. Collaborate with multidisciplinary teams including engineering, design, program management, marketing, sales, and legal.
- **Opportunity Identification**: Identify and conceptualize business opportunities. Develop comprehensive channel strategies and outline necessary engineering requirements to scale as the organization expands internationally.
- **Compliance & Partnerships**: Ensure adherence to data regulations while managing relationships with major enterprise retailers and leading internet platforms, conducting client meetings and fostering strong stakeholder relationships.
- **Data-Driven Insights**: Evaluate trade-offs between engineering efforts and customer experience. Formulate and test hypotheses to derive actionable insights for product improvement.
- **Expansion Strategy**: Drive the extension of interfaces to scale the segmentation platform, integrating industry best practices in marketing and retail analytics to enhance operational efficiency.
- **Activation & Integration**: Facilitate audience segment activation across preferred channels, ensuring smooth integration and deployment processes.
### Requirements
- **Educational Background**: Bachelor's degree in Applied Mathematics, Engineering (Software, Computer, or Financial), or a related field.
- **Experience**: 5 years in market research and analysis, including at least 4 years focused on technical product strategy development for data and analytics products. Experience managing complex technical products within the software industry, with a successful track record of launching at least one product line.
- **Skills**: Strong analytical and problem-solving abilities, with a focus on driving product strategy and managing intricate projects. Familiarity with data regulations and compliance is beneficial.
### Salary Range
Compensation is competitive, ranging from $157,768 to $205,000.
### How to Apply
If you are interested in this unique opportunity, please reach out by sending your resume to our email address.
### About Us
We are a dynamic company committed to providing a multi-channel personalization platform that offers retailers a competitive advantage in the digital marketplace. Our platform integrates shopper and product data to facilitate personalized experiences at scale, featuring three main products: Communicate (modern email and SMS), Site (onsite capture and personalization), and Advertise (paid media).
Recognized by Fortune, Crain's, Forbes, and BuiltIn, and included on the Inc. 5000 list, we take pride in our flexible, inclusive, and trusting culture. Embracing a remote-first approach, we also offer opportunities to work occasionally from our New York headquarters. We value diverse perspectives and strive to create an inclusive environment where every team member can succeed.
As an equal opportunity employer, we uphold fair hiring practices. All qualified applicants will be considered for employment regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, familial status, or veteran status. If you require accommodations during the application or interview process, please inform us.
Employment Type: Full-Time
