Brand Strategist

About Academy of the Digital Industries

Founded in 2018, Academy of Digital Industries is a progressive education platform built around the concept of the workshops and masterclasses. Alumni of more than 30 000 students around the globe form a powerful and influential network. Each of those digital wizards leads and inspires others to challenge convention and create positive change in the work they do every day.

At the end of 2023, ADI partnered with Tether to launch the Tether.Edu initiative, combining our vision and strategy, we will become one of the best edu-tech platforms in the world. This collaboration marks another milestone for both ADI and Tether, the company operating the first and most widely used stablecoin, USDt.

Our personalised and multidimensional approach to education dissolves barriers between disciplines and helps to nurture progressive minds.

Our unique educational approach is paired with the rigorous training workshops organised by the practising experts, with hands-on experiences at leading brands, products and game-changing organisations around the globe.

Role Overview

We are seeking a highly skilled and strategic Brand Strategist to join the Global Marketing team at the Academy of Digital Industries. 

The ideal candidate will be responsible for developing and implementing brand strategies for target markets globally, across both online and offline platforms, ensuring alignment with the company's overall business objectives.

Main Responsibilities

• Develop and manage brand architecture that aligns with overall business objectives.
• Execute global brand strategies that resonate with target audiences and drive business growth.
• Create and maintain comprehensive brand guidelines to ensure consistency across all channels and customer touchpoints.
• Define and articulate the brand’s unique value proposition and positioning, including messaging and tone of voice, based on consumer personas.
• Conduct in-depth market research and analysis to identify opportunities, threats, and consumer insights.
• Develop detailed consumer personas based on market research, business objectives, and product offerings to understand customer needs and motivations.
• Establish and track KPIs to measure brand health and effectiveness.
• Oversee the evolution of the brand identity in each country, ensuring consistency with the global brand vision.
• Conduct regular brand audits to assess brand equity and identify areas for improvement.
• Develop and implement strategies to enhance brand performance and ROI.
• Identify opportunities for brand innovation and expansion to maintain relevance and competitiveness.
• Collaborate effectively with cross-functional teams, including market researchers, design leads, partnership managers, and the sales department.
• Provide strategic guidance and mentorship to global and country-level content teams.