Product Marketing Manager

Are you a strategic marketer with a passion for understanding customer needs and translating product features into compelling value propositions? 
As our first Product Marketing Manager at Workwize, you will play a pivotal role in setting up product marketing frameworks and driving the adoption of our innovative hybrid work solutions. If you excel at crafting effective go-to-market strategies, positioning products to resonate with target audiences, and enabling sales teams to succeed, this role is made for you!

Workwize: Impacting the world by enabling the hybrid working model.

Hybrid working has become the new norm, and it’s here to stay.
At Workwize, we empower companies to connect with their employees by providing the right tools and equipment to ensure their success. Through our centralized platform, we streamline the process of provisioning, maintaining, and managing remote office equipment and services. Our mission is to help forward-thinking companies unlock their growth potential and make a tangible impact on the world. Join us in shaping the future of work today!

About the Role:

As the Product Marketing Manager at Workwize, your primary goal will be to drive product adoption, customer retention, and revenue growth by effectively positioning our offerings in the market.
You will be responsible for translating product features into clear, compelling benefits that address customer pain points. Additionally, you will monitor market trends and competitor activities to shape our product positioning and develop impactful sales collateral to support every stage of the sales funnel.

Key Responsibilities & Competencies:

To succeed in this role, you’ll focus on excelling in the following key areas:

       1. Market & Competitor Analysis:

• Monitor market trends and competitor activities to inform product positioning and strategy.

• Conduct thorough market research to gather insights and identify opportunities.
  
  2. Go-to-Market Strategy & Product Messaging:

• Develop and execute comprehensive go-to-market strategies, including product positioning, messaging, and launch plans.

• Craft clear and compelling product narratives that resonate with our target audience.
  
  3. Sales Enablement:

• Create effective sales enablement materials that support the sales team throughout the entire sales funnel.

• Collaborate with the sales team to ensure they have the tools and messaging needed to drive conversions.