Job Description
ABOUT THE ROLE AND OUR TEAM:
We are seeking a proactive and results-oriented Marketing Manager to join our dynamic startup team. The ideal candidate will be responsible for developing and executing our marketing strategy across various channels including SEO, Google Ads, and social media platforms.
RESPONSIBILITIES:
- Work with Director & General Manager and TKWW marketing team to develop and implement comprehensive full-funnel marketing strategies to drive brand visibility and customer acquisition.
- Manage all aspects of SEO (search engine optimization) efforts, including keyword strategy, on-page optimizations, technical best SEO best practices and link building.
- Create and manage Google Ads campaigns to increase website traffic and drive conversions.
- Support forecast builds and spend models for various investment scenarios
- Support marketing team partners on testing of ad creative, targeting, bid strategy, landing page optimization, expansion to new & emerging platforms etc.
- Oversee social media strategy and execution, including content creation, community engagement, and paid promotions.
- Monitor and analyze marketing performance metrics to optimize strategies and campaign effectiveness.
- Collaborate with cross-functional teams - Content, Social, SEO, Performance Marketing, Creative, Finance, Product & Sales - to ensure alignment on marketing initiatives and objectives.
- Stay updated on industry trends and best practices in digital marketing.
SUCCESSFUL MARKETING MANAGER CANDIDATES HAVE:
- 3-5 years active marketing manager experience, preferably in a corporate setting
- In-depth knowledge of SEO best practices, including technical SEO, on-page optimization, off-page optimization, and local SEO strategies.
- Experience conducting comprehensive keyword research and analysis to identify opportunities for content creation and optimization.
- Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms to track performance, conduct site audits, and monitor backlink profiles.
- Proven track record of successfully developing and implementing marketing strategies that have significantly increased brand visibility and customer acquisition in a startup or similar fast-paced environment.
- Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced startup environment.
- Strong analytical skills and data-driven thinking.
- Excellent communication and interpersonal skills.
- Creative thinker with a passion for innovation.
- Experience scaling a startup or small business through effective marketing initiatives.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce).
- An entrepreneurial mindset with a proactive, self-starter attitude.
About Us
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
WHAT WE LOVE ABOUT YOU:
- You Dream Big. You iterate and experiment to drive innovation.
- You Love Our Users. You keep our global community at the center of everything you do.
- You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
- You Hustle Every Day. You favor urgency and own your outcomes.
- You Win Together. People are at the heart of our success and you play as a team.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.
To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Boston, MA; Delhi, India; Galway, Ireland; London, England; Madrid, Spain; New York, NY; Omaha, NE; Portland, OR; and Washington, D.C.
We are seeking applicants residing in the Central or Eastern US time zones to facilitate effective communication with the company’s headquarters in Chevy Chase, MD.
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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
About The Team
WHAT WE DO MATTERS:
Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwide’s leading family of brands—including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more—help people take celebration planning from inspiration to action. When you join our global team, you’ll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.
